Description of Duties

We are actively looking for a data driven Regional Marketing Manager with a strong background in Field/Regional marketing, demand generation skills, and virtual event experience who is proven as a highly organized, self-starter. In this role, you will be responsible for building, planning and executing extraordinary marketing programs; targeting prospects and existing customers; directly contributing to the success of the sales team's pipeline goals. This role will involve daily interaction with the field sales team and cross-functional stakeholders, and requires a combination of strong planning, organizational, communication, and execution skills. Ability to prescribe programs based on deep understanding of your region is critical. Open source or developer marketing experience a bonus.

Key Responsibilities

Help drive adoption, and lead generation activity in developing qualified sales leads with the goal to help pipeline acceleration and brand awareness within the region or customer account
Lead quarterly planning with sales leaders to influence and identify the right objectives, strategies and prioritization for marketing to each region, and to prioritize and feature relevant solutions along with relevant Grafana services.
Collaborate with regional sales stakeholders to build an integrated ABM demand generation plan to support the sales goals/priorities leveraging corporate marketing strategy/ initiatives. To meet these regional targets, including but not limited to digital and in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more.
Create event marketing plans, goals, budgets, schedules, presentations, executive communications, post event surveys and reporting.
Collaborate with regional sales and marketing stakeholders to build an integrated ABM demand generation plan to support the sales goals/priorities leveraging corporate marketing strategy/ initiatives.
Drive collaboration within the regional marketing team on lessons learned and best practices in order to continually challenge and improve the regional marketing model
Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking. Create and manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources.

Requirements

5-8+ years experience in Field/Regional Marketing field or similar marketing role
Willing to travel (40%) (Post COVID-19) in support of programs and company meetings
SFDC, Marketo, Clearbit, DemandTools, Google Analytics knowledge a plus
Experience with SFDC (reporting, campaign management, data management & hygiene). Evaluate and report on event performance, post-event ROI tracking, and host post mortem debrief(s).
Willingness to support other marketing programs that may fall outside of your local timezone and or normal business hours.
Experience and understanding of how our open source activities and the IT practitioners support our company.
Ability to support the channel sales team in building, enabling, and empowering partners in the region, including alliance partnerships.
Experience in social and digital marketing initiatives, both traditional and experimental out-of-the-box campaigns
Experience and understanding of account-based marketing
Located in Singapore

What you'll bring to the role

Proven ability to plan and execute strategic campaigns
Strong communication skills, able to build and maintain relationships. Ability to present to different levels of the organization- Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources.
Self motivated, proactive thinker
Ability to work successfully in an ever-changing environment with competing priorities
Strong team player, with the ability to work with multiple stakeholders and work cross functionally with teams to facilitate involvement (customer marketing, product, presales, sales, SDRs, etc.).
Demonstrated analytical, organizational, negotiation, and project management skills
Experience working with sales teams is a must; ability to effectively communicate programs and build rapport within region
Excellent interpersonal, presentation and communication skills (both verbal & written).
Ability to develop and maintain strong working relationships with internal stakeholders and partners to ensure success of cross-functional initiatives and long-range plans

In Singapore, the OTE compensation range for this role is SGD 120,000 - SGD 145,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.

Equal Opportunity Employer: At Grafana Labs we're building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.

We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we're working hard to make sure that's the foundation of our organization as we grow.

For information about how your personal data is used once you've applied to a job, check out our privacy policy.

Summary
Company name: Grafana Labs
Remote job title: Regional Marketing Manager
Job tags: marketing, Customer Marketing, project management