About
I am a Direct Response Copywriter specializing in converting market skepticism into buyer conviction for SaaS platforms, tech startups, and direct-to-consumer brands. I have been working in this field since at least 2025, focusing on customer-centric messaging and full-funnel copy architectures that align product capabilities with target market desires.
My work involves deploying structured psychological frameworks such as PAS, AIDA, and BAB to agitate pain points and reduce friction. I write short and long-form sales pages, SaaS landing pages, and email campaigns, using tools like Notion for campaign mapping and Perplexity AI for deep market research. I craft email lifecycle architectures including onboarding, freemium-to-paid monetization, and re-engagement sequences, collaborating closely with founders to refine value propositions and guarantees.
What I'm looking for
I’m looking for opportunities to work with ambitious businesses, startups, and eCommerce brands that value clear, persuasive, conversion-focused communication. I’m especially interested in projects involving website copy, landing pages, sales pages, email campaigns, product pages, advertisements, and UGC ad scripts. I want to contribute meaningful copy that strengthens brand messaging, engages customers, and supports measurable business growth.
Experience
Direct Response Copywriter
Independent Consultant or Freelancer
Jan 2025 – Present
• SaaS & B2B Sales Assets: Write high-converting sales page and landing page copy that translates complex technical features into clear, business-critical outcomes for founders and decision-makers.
• Email Marketing Architecture: Design end-to-end email sequences including welcome series, product adoption campaigns, freemium-to-paid conversion sequences, and win- back flows.
• Customer Research & Messaging Strategy: Analyze market dynamics to uncover exact voice-of-customer phrasing, hidden anxieties, and core purchase drivers.
• Offer Structuring & Refinement: Collaborate with founders and marketing teams to tighten value propositions, refine guarantees, and eliminate friction points at the final conversion step.
Strategic Stack & Workflow Tools
• Strategy & Planning: Notion (Information Architecture, Campaign Mapping)
• Research & Synthesis: Perplexity AI (Deep Market Research, Competitor Audits, Customer Insights)
• Copy Production & Delivery: Google Docs, Microsoft Word (Client Delivery, Version Control)
Market Research
Skills
Meta Ad CopyUGC Ad ScriptEmail CopywritingCopywriting
Languages
English (Professional working proficiency)
