Abhipriya Chakraborty

Investment Management Platform Growth-stage · Fintech Led brand consolidation from 4 sub-brands into 1 unified platform identity, while also driving ICP expansion into a new, higher-AUM buyer segment. Owned end-to-end website copy and messaging across 20+ pages. Collaborated with the CMO on messaging direction, with designers on asset selection, and managed dev handoff and QA. Created 20+ sales enablement collateral pieces for the new positioning. Worked cross-functionally with the co-founder, CMO, sales, customer success, and product teams. Ran competitive intelligence against 4 key competitors. Built battle cards, curated decks, and pitch narratives to support sales conversations. Built segmented email outreach workflows by AUM. Produced newsletters, feature launch communications, and targeted ABM campaigns for the expanded buyer segment. Produced and hosted 8 thought leadership webinars. Sales reported prospects arriving better informed and easier to close. Gathered customer testimonials and produced case studies as sales enablement materials. Wrote PPC ad copy for ABM campaigns. Provided positioning and messaging direction to the PPC team. Loan Management Software Growth-stage · Fintech Content was targeting 20+ personas across financial services and lending with no precision. Ran ICP research and stakeholder alignment sessions. Narrowed focus to private lenders based on product-market fit. Pivoted content strategy around the new ICP's pain points. Produced 4-5 blogs/month, competitor comparison pages, and PPC ad copy. Built a case study program from scratch across 4 customer segments. Designed segmented questionnaires, managed client outreach, and published 5 case studies on the website. Improved blog UX and conversion rate optimization across blog pages through layout, visual hierarchy, and writing style changes. Mentored 2 junior team members on product knowledge and content workflows. Completed full project handoff within 2 months.

Grew the band's Instagram following from ~500 to 3.5K through consistent content and engagement strategy. Edited and posted live performance reels; created photo carousels aligned with the band's visual identity. Developed a brand deck to define the band's visual identity and content direction.

Audited existing blog content to identify underperforming pages and rewrote website copy. Optimized existing website content for search performance.

PG Certificate in Editing and Publishing

School of Cultural Texts and Records, Jadavpur University

Google Analytics 4

Google Digital Academy

Foundations of Project Management

Google

Artificial Intelligence in Marketing

University of Virginia

Content Marketing Specialization

UC Davis

Content Marketing

HubSpot Academy

Product Marketing and Go-to-Market Strategy

John Wiley & Sons