About
I am a Meta Ads Expert and Performance Marketer with 4+ years of experience running result-driven advertising campaigns for e- commerce and DTC brands, lead generation, and businesses across multiple industries.
Proven track record of generating quality leads, increasing sales, and scaling revenue through audience research, full-funnel strategy, creative testing, conversion tracking, and data-driven budget optimization.
Skilled in managing six and seven-figure ad budgets while protecting ROAS Zarqa Mushtaq STRENGTHS
What I'm looking for
I am looking for a remote Performance Marketer or Meta Ads Expert role with a growth-focused DTC, e-commerce, or wellness brand. I want to partner with a team where I can own full-funnel strategies, deploy advanced ad structures (like ASC+), and leverage AI-driven creative testing to scale monthly revenue. I thrive in data-led environments managing 6 to 7-figure budgets to drive consistent ROAS and sustainable customer acquisition.
Experience
Performance Marketer | Meta Ads Expert | Creative Strategist | AI-Enhanced Marketing
Remote
Jan 2022 – Present
Provides Performance Marketer | Meta Ads Expert | Creative Strategist | AI-Enhanced Marketing for businesses across the United States, Australia, Canada, the United Kingdom, Pakistan, the Middle East, and other regions.
Managed 20+ Meta Ads campaigns for e-commerce, DTC, and wellness brands across multiple international markets Delivered measurable ROAS improvements for client accounts, driving consistent growth in revenue, orders, and conversion rate Built full-funnel ad strategies and audience architecture that reduced wasted ad spend and improved campaign efficiency Designed and tested 50+ ad creative variations using data- backed frameworks, improving hook rate and CTR Managed complete campaign lifecycles — from audience research and creative briefing to launch, optimization, and reporting Built reusable creative-testing and audience frameworks applied across multiple niches and industries Reduced campaign testing time by leveraging Generative AI for rapid ad copy and creative prototyping.
Meta Ads ManagerCreative StrategistGenerative AI
Project
Stagnant DTC Apparel Brand → PKR 17.28M Revenue Engine
Jan 2025 – Jan 2025
Challenge:
Apparel brand stuck below a 1% conversion rate with inconsistent ad spend and no audience clarity.
Strategy: Rebuilt audience architecture, launched an ASC+ structure, layered retention funnels, and scaled budgets weekly using data-led decisions.
Results: 5,439 orders | PKR 17.28M total sales | 242.3K sessions | 2.08% conversion rate
Audience ArchitectureASC+ StructureRetention Funnels
Project
Wellness Brand Store Revival at 2.15% CVR
Jan 2023 – Jan 2024
Challenge:
High-traffic wellness brand with flat sales and a low repeat-purchase rate.
Strategy:
Implemented a full-funnel Meta strategy across prospecting, retargeting, and post-purchase warm audiences with offer-driven creatives.
Results:
72 orders | PKR 166.4K sales | 3,206 sessions | 2.15% conversion rate
Full-Funnel Meta StrategyRetargetingOffer-Driven Creatives
Project
Cold Launch to 18.22x ROAS
Jan 2024 – Jan 2024
Challenge: New brand launching with zero ad history, weak creative testing, and a tight budget.
Strategy: Designed a creative-testing framework, built lookalike and interest-based audience stacks, and deployed CBO with surgical spend control.
Results: 18.22x ROAS | 74 purchases | $1,380.97 purchase value from $75.81 ad spend
Creative TestingLookalike AudiencesCBO
Education
University of Punjab (Affiliated)
Master · History
2019 – 2021
Skills
Budget ScalingPerformance MarketerMeta Business SuiteMeta Pixel/CAPIInstagram Ads ManagerMarketing ExpertiseConversion TrackingCreative StrategistCampaign StructuringAudience ResearchFull-Funnel StrategyMeta Ads Manager
Languages
Urdu (Native or bilingual proficiency)English (Professional working proficiency)
