Alejandra León

Alejandra León

CREATIVE DIRECTOR | DIGITAL & VISUAL EXPERIENCES | WEB, UX/UI & BRAND SYSTEMS

Montreal, QC, Canada

#OpenToWork

About

Creative Director and multidisciplinary designer with 20+ years of experience across creative direction, digital experiences, web, UX/UI, visual identity, publishing, editorial design, multimedia, and visual communication. Combines strategic thinking, visual judgment, technology, and hands-on execution to transform complex information, ideas, and business objectives into clear, distinctive experiences. Experienced working directly with owners, executives, clients, publishers, editorial teams, and organizational stakeholders, managing projects from concept through execution across digital and physical environments.

Experience

PLUMLEAF PRESS

Creative Lead & Digital Designer — Publishing & Technology

Jan 2022 – Present

● Work directly with the publisher/owner across book publishing, web, digital, print, and technology. ● Design books and publication materials, working with manuscripts, typography, layouts, imagery, and print-production requirements. ● Designed and developed the company's website and continue to support digital communications, social content, and promotional materials. ● Provide ongoing creative and technical support, translating publishing and business requirements into practical design and digital solutions.

Book DesignTypographyWeb Design

PLUMLEAF PRESS

RUBICON PUBLISHING — A SAVVAS LEARNING COMPANY

Graphic Web Designer

Sep 2016 – Aug 2026

● Designed complex print and digital K–12 educational publications for school boards and educational organizations across Canada and the United States. ● Worked directly from manuscripts and complex nonfiction content spanning history, biography, science, technology, and other subject areas, translating content into clear visual structures and experiences. ● Researched and confirmed authentic image sources and coordinated visual requirements to ensure imagery accurately supported the content. ● Collaborated closely with editors and translation teams, incorporating editorial and language revisions across English-, French-, and Spanish-language projects. ● Designed responsive digital experiences and interactive web books using MoCCA, combining modular authoring, custom code treatments, and visual design. ● Developed reusable layouts, components, page structures, typography, and visual systems across print and responsive digital formats. ● Reviewed designed pages and proofs, incorporated revisions, resolved production issues, and managed multiple concurrent projects through final delivery.

MoCCAResponsive DesignTypography

RUBICON PUBLISHING — A SAVVAS LEARNING COMPANY

Digital Designer | Creative Lead

Jan 2020 – Jan 2024

● Led visual communications across digital, social media, advertising, fundraising, events, and community initiatives. ● Worked directly with the club owner to develop creative concepts, campaigns, website content, and visual communications. ● Created photography, video, signage, apparel-related graphics, promotional materials, and digital campaigns across multiple programs and initiatives. ● Managed creative projects from concept through production while balancing priorities, deadlines, and organizational requirements.

Digital DesignPhotographyVideo Production

BLUE DEVILS FOOTBALL CLUB

BRIDE & GROOM CANADA

Senior Graphic Designer — Digital, Editorial & Advertising

Jan 2014 – Dec 2016

● Designed and produced the company's wedding magazine, including editorial layouts, advertising, visual direction, and final production. ● Managed advertising relationships with clients across Canada and translated brand requirements into customized advertisements and editorial placements. ● Managed website and visual content for a newly launched models and talent agency, including talent profiles, photography preparation, promotional materials, and advertising.

Editorial DesignAdvertisingWebsite Management

BRIDE & GROOM CANADA

UPS OAKVILLE

Senior Graphic Designer — Digital & Print

Jan 2016 – Dec 2016

● Worked directly with the branch owner on marketing, promotional, and visual communication materials aligned with business needs and UPS brand guidelines. ● Created customized visual and print materials and prepared customer artwork for professional production. ● Balanced creative solutions, technical specifications, customer requirements, and brand standards.

Print DesignMarketing MaterialsVisual Communication

UPS OAKVILLE

Bilingual Video Editor

Jan 2014 – Dec 2014

Created corporate multimedia and motion content translating complex technical information into clear visual narratives; worked bilingually in English and French.

Video EditingMultimediaBilingual Communication

SMA SKILLEABLE — RIO TINTO PROJECT

IMAGE MODEL & TALENT AGENCY

Bilingual Audiovisual Producer & Model

Jan 2004 – Dec 2009

Coordinated audiovisual productions, talent, locations, equipment, schedules, permits, budgets, castings, and promotional materials.

Audiovisual ProductionTalent CoordinationBudget Management

IMAGE MODEL & TALENT AGENCY

Audiovisual Producer & Post-Producer

Jan 1999 – Dec 2002

Coordinated commercial productions, teams, budgets, talent, schedules, and post-production; collaborated with agencies including J. Walter Thompson and BBDO Venezuela.

Commercial ProductionPost-ProductionTeam Coordination

RGFX DIGITAL PRODUCCIONES

Gallery Manager — Art Sales, Artist & Client Relations

Managed gallery operations, artists, exhibitions, events, sales, artwork logistics, and personalized art consultations.

Art SalesEvent ManagementClient Relations

MILLENNIUM FINE ART

WOLFGANG VIOLIN STUDIO — SINGAPORE

Creative & Digital Designer

● Work directly with the studio owner across web, environmental design, print, social media, and digital communications. ● Redesigned the website and developed ongoing visual communications, advertising, promotional graphics, and short-form video. ● Designed large-scale interior/exterior environmental artwork and provided remote guidance during physical installation. ● Developed additional branded materials including a student violin case and book/program covers.

Web DesignEnvironmental DesignVideo Production

WOLFGANG VIOLIN STUDIO — SINGAPORE

Education

Université de Montréal

Université de Montréal

French Language Studies

Instituto de Diseño Caracas

Instituto de Diseño Caracas

Diploma · Graphic Design

Universidad Santa María

Universidad Santa María

B.A. · Communication, Marketing & Advertising

Inter-Dec College, Montreal

Interactive Web Design

Certifications

AI Strategy & Generative Workflows

LinkedIn Learning

2025 – No expiry

Languages

English (Native or bilingual proficiency)French (Professional working proficiency)Spanish (Native or bilingual proficiency)