Ali Boulahbal

• Architected and developed a national-scale educational platform for Baccalaureate students using Next.js, Node.js, and MongoDB. • Deployed and managed cloud infrastructure on AWS, including EC2, S3, and CloudFront. • Utilized Docker for containerization and established automated CI/CD pipelines for seamless deployment. • Engineered secure role-based access control and interactive learning modules such as quizzes and progress dashboards.

• Developed responsive WordPress and WooCommerce websites for a diverse Canadian client base. • Integrated performance optimization and SEO techniques to ensure high search visibility.

• Directed a full website redesign and UX overhaul for an e-commerce skincare platform. • Increased organic traffic by 60% through comprehensive technical and content SEO improvements. • Managed Facebook Ads and Google Ads campaigns to drive conversion and optimize ROI.

• Designed and deployed a WordPress/WooCommerce site optimized for the UAE event management market. • Executed link-building and content strategies to improve organic ranking for targeted keywords. • Managed multi-channel engagement through email and social media marketing campaigns.

• Led technical SEO strategy for business setup services, improving site speed by 35% through Core Web Vitals optimization. • Managed WordPress development and landing page creation focused on high-conversion lead generation. • Monitored rankings and user behavior using SEMrush, Google Analytics, and Search Console. • Conducted training for the internal team on SEO best practices and content optimization.