Alissandra Kenney
Strategic event and field marketing leader with 10+ years of experience executing integrated event programs that drive brand visibility, customer engagement, and business growth.
Durham, NC 27707, United States
#OpenToWork
About
I am a strategic event and field marketing leader with over 10 years of experience executing integrated event programs that drive brand visibility, customer engagement, and business growth. Most recently at American Society of Clinical Oncology, I lead the planning and execution of a portfolio of 20+ high-impact events annually, managing budgets, vendor strategy, and stakeholder engagement.
My work spans platforms including Salesforce, Cvent, Asana, and marketing technologies to streamline event processes and analyze performance metrics. I have built centralized event dashboards and standardized planning frameworks, and I have directed teams in executing large conferences with multimillion-dollar budgets, enhancing operational efficiency and attendee experiences.
What I'm looking for
Events position
Experience
Events Manager
American Society of Clinical Oncology
Feb 2024 – Present
Lead strategic planning and execution of a portfolio of 20+ high-impact events annually, aligning event strategy with organizational growth, and stakeholder engagement objectives. Own end-to-end event lifecycle, including budget oversight, vendor strategy, contract negotiation, and post-event analytics. Partner with executive leadership and cross-functional teams to design scalable, data-driven event programs that enhance audience engagement, increase visibility, and support philanthropic strategy. Drive operational consistency by creating and implementing centralized systems, standardized processes, and consolidating resources and technology. Oversee development of event content, sponsorship activations, and executive-level programming.
● Directed execution of 20+ events annually, managing budgets, timelines, and stakeholder deliverables across multiple workstreams
● Implemented a centralized event management dashboard, improving cross-functional visibility and streamlining planning processes
● Standardized event planning frameworks and timelines for flagship events, increasing operational consistency and execution efficiency
● Led strategic redesign of annual donor event, enhancing stakeholder experience
● Partnered with senior leadership and Board of Directors to deliver high-visibility events supporting brand and mission objectives
Event StrategyBudget OversightContract Negotiation
Director of Events
The Institute for Functional Medicine
Jan 2022 – May 2023
Directed a team of eight in strategic planning, production, and execution of diverse multi-day events, including online, in-person, and hybrid formats on domestic and international scales. Enhanced industry visibility and event sponsorship by cultivating strategic partnerships and sponsorships. Managed contracts with external vendors, sponsors, and stakeholders aimed at optimizing and negotiating event logistics. Conducted post-event reporting and analytics across organizations to assess ROI on all events. Participated as strategic leader and subcommittee member of Black Lives Matter ERG aimed at advising on DEIB efforts. Enhanced educational and event material accessibility as member of accessibility squad team.
● Led team in executing first in-person annual conference with $1.4M budget as Director of Events
● Maximized event outcomes by overseeing strategic budget planning and management of over $1.4M
● Played a key role in DEIB efforts, leading to organizational improvements both internally and externally
Event ProductionBudget PlanningSponsorship Management
Associate Director of Alumnae/i Relations Programs & Events
Trinity Washington University
Dec 2019 – Dec 2021
Spearheaded Trinity Talks Alumni Events to boost alumni engagement during COVID-19. Implemented robust structures for information tracking aimed at enhancing data accuracy and operational efficiency. Collaborated with the Development Office on comprehensive marketing campaigns.
● Enhanced alumni engagement by 22% by initiating 19 Trinity Talks Alumni Program events
● Improved CRM data accuracy while supporting the Donor Relations office in donor engagement
● Boosted 11% social media and website engagement by developing and executing marketing campaigns
Alumni EngagementCRM Data AccuracyMarketing Campaigns
Events Manager
Catholic Legal Immigration Network, Inc
Aug 2018 – Dec 2018
Managed the Immigration Law and Policy Conference, including security coordination with the US Capitol Police and Secret Service.
Oversaw logistics and shipments for more than 20 domestic and international exhibits.
Coordinated travel and setup for various industry events to ensure seamless execution.
Event LogisticsSecurity CoordinationExhibit Management
Events Manager
University of Maryland Alumni Association
Sep 2015 – May 2018
Managed over 200 diverse events annually, including educational conferences, galas, and university functions.
Coordinated event logistics, including safety protocols and vendor management.
Chaired the Alumni Association's Workplace Initiative, driving staff collaboration and communication improvements.
Event ManagementSafety ProtocolsVendor Management
Sales Assistant & Assistant Event Planner
J. Scott Catering
Sep 2013 – Oct 2014
Conducted lead qualification for more than 10 event venues while managing logistics for event success.
Developed packing lists and verified orders for linens, tables, chairs, and settings.
Assisted event planners in sales and marketing activities.
Lead QualificationEvent LogisticsSales Support
Education
University of Maryland Global Campus
Master’s Degree · Nonprofit and Association Management
2019
Loyola University New Orleans
Bachelor of Business Administration · Management
2013
Certifications
Certified Meeting Professional (CMP)
Events Industry Council Professional Convention Management Association
Apr 2022 – No expiry
Skills
Google SuiteTriple SeatSocial TablesRaiser’s EdgeBoxConstant ContactHubSpotAirtableAsanaCventSalesforceOperational ExcellenceROI AnalyticsData AnalyticsEvent TechnologyContract NegotiationVendor ManagementBudgetingEvent Strategy