Amanda O’Connell Babcock

Strategic marketing leader driving revenue, brand authority, and audience engagement through data-driven, multi-channel campaigns for the sustainable manufacturing industry. Led the ground-up launch of the Sustainable Manufacturing Expo alongside WestPack 2025 — architecting a 365-degree integrated marketing plan across web, email, social, and partner channels that delivered 2,000+ attendees, 100+ exhibiting companies, and 54% net-new attendee acquisition, establishing Informa's presence in a net-new market. Secured and elevated partner participation through tailored co-marketing activations and partner communications, ensuring visibility at every touchpoint of the show experience. Built and owned relationships with 20+ industry organizations, associations, and media partners throughout the show lifecycle — developing the community trust that underpinned SM Expo's successful market entry. Monitored, analyzed, and reported on full-campaign performance — including ROI, attendee engagement, and conversion rates — translating data into actionable recommendations that drove continuous program improvement. Maintained full accountability for event marketing budgets, timelines, and documentation, ensuring on-time, on-brand, on-budget delivery across all workstreams. Served as the cross-functional marketing lead across Project Management, Partner Engagement, and Sales — aligning campaign priorities, coordinating messaging, and sharing pipeline intelligence to maximize resource efficiency and go-to-market execution.

Informa Markets

Developed and executed customer lifecycle marketing strategies to drive product adoption, increase enrollment, strengthen retention, and transform customers into long-term brand advocates. Drove a 60% enrollment increase for a key client and 39% across all others through the development and optimization of full-funnel email journeys, landing pages, promotional campaigns, and marketing collateral. Refined digital content for a B2B2C audience, ensuring messaging resonated with individual learners while maintaining brand voice consistency across all client touchpoints. Identified education and engagement gaps across the learner journey and created data-backed strategies to close them — securing cross-functional stakeholder buy-in throughout. Collaborated with Business Development to build tailored themes, concepts, QBRs, and content schedules for individual client accounts, aligning marketing with commercial objectives. Monitored and optimized content and educational materials against activation and adoption KPIs, adjusting strategy based on landing page analytics, lead generation, and conversion data. Reported regularly on campaign performance, translating data into clear recommendations for leadership and client stakeholders.

Pearson Accelerated Pathways

Managed operations and supervised a team of 18 across three locations for a large law firm, overseeing mail processing and physical-to-electronic case file conversion. Led talent management including recruitment, onboarding, training, and performance development — building a high-functioning, client-facing team. Contributed to facility relocation for a five-person law firm, coordinating asset liquidation and full operational transition.

Forrest Solutions Outsourcing

Maintained client retention, managed all firm marketing and sales activity, and coached attorneys on business development and client relationship strategy. Ensured corporate brand and vision consistency by continuously analyzing industry trends and current strategies, recommending revenue-focused campaign adjustments. Solicited client insights and testimonials to strengthen external brand perception and grow the firm's market share. Identified, evaluated, and pursued new business development opportunities, translating leads into commercial relationships.

Hayes, Berry, White & Vanzant

Developed and executed co-branded marketing and branding campaigns for providers on a proprietary software platform, including Wise F&I and PermaPlate. Drove sales growth through management of marketing events, promotions, conventions, video production, email campaigns, website, social media, and sales collateral. Established four key dealer agreements, expanding the partner ecosystem and generating new revenue streams. Tracked and analyzed campaign effectiveness to confirm outcomes and identify optimization opportunities.

Intersection Technologies

ON24 Certified — Virtual Event Platform

ON24

Hootsuite Certified — Social Media Marketing

Hootsuite

IM Certified — Generative AI

IM

Certified in Event Exhibition Management

IAEE