About
I am a digital marketing and communications professional with over five years of experience in social media management, content creation, brand storytelling, and multi-channel campaign execution across consumer, hospitality, and development sectors. My career started in journalism at Kenyans.co.ke and People Daily (MediaMax), which gave me editorial discipline, strong writing skills, and the ability to produce compelling content under deadline. I have managed social media, content strategy, and digital campaigns for brands including Decathlon Kenya, African Management Institute, and Mara Siria Camp, growing engagement by 253% at AMI in five months. I create my own photography, video, and written content, and I run independent projects including a health blog, a YouTube sports channel, and a podcast. Trilingual in English, French (C1, Alliance Française), and Kiswahili. Google Ads certified. SEMrush certified.
Four areas that define my professional value: Social media management and audience growth. I manage brand accounts across Instagram, Facebook, TikTok, LinkedIn, and YouTube. I build content calendars, engage communities daily, run paid and organic campaigns, and track performance to optimise results. I grew social engagement by 253% at AMI through data-driven content strategy and consistent creative output. Content creation: photography, video, and editorial. I shoot, edit, and publish my own content. Proficient in Adobe Lightroom, Premiere Pro, Final Cut Pro, and Canva for visual production, and experienced in writing everything from Instagram captions to newsletters to long-form articles. I am comfortable behind and in front of the camera. Brand storytelling and campaign execution. I design and execute integrated marketing campaigns across digital channels, from strategy and creative production through to performance reporting. I have run influencer partnerships, event activations, email marketing campaigns, and multimedia content production for brands in retail, hospitality, and the development sector. Editorial writing and journalism. My journalism background at Kenyans.co.ke and People Daily gives me strong storytelling instincts, media-landscape literacy, and the ability to match a brand’s voice in written content. I understand what makes a story land with an audience and how to write for different platforms and registers.
What I'm looking for
I'm versatile and eager to contribute across the full spectrum of digital marketing. I am open to roles involving Social Media Marketing, Web Design & Development, Email Marketing, and SEO. Additionally, I offer expertise in Google & Meta Ads management, Graphic Design, and Content Creation for website blogs.
Experience
Digital Marketing & Content Manager
Mara Siria Tented Bush Camp & Cottages
Oct 2024 – Present
Manage social media channels, content calendars, and community engagement, building the brand’s digital presence for national and international audiences.
• Produce original photography, video, and editorial content on location, creating multimedia assets for social media, email campaigns, and promotional materials.
• Execute influencer partnerships, email newsletter campaigns, and cross-channel content strategies, tracking performance through Google Analytics 4 and social metrics.
Social Media ManagementContent CreationCampaign Analytics
Social Media & Campaign Specialist
Decathlon Kenya
Mar 2023 – Sep 2024
Managed Instagram, Facebook, and TikTok for a major consumer lifestyle brand, creating daily content and coordinating with a continental media team to align local execution with international brand standards.
• Executed product launches, in-store activations, and influencer partnerships, producing multimedia content across text, graphic, photo, and video formats.
• Analysed social media and campaign performance weekly, adjusting content strategy to improve engagement, reach, and conversion.
Social Media ManagementContent CreationInfluencer Partnerships
Digital Marketing Manager
Maji Magic Aquapark
Jan 2023 – Oct 2023
Led digital marketing and social media for two consumer brands, owning content calendars, brand voice, community management, and paid and organic campaign execution.
• Managed website content, SEO, email marketing, and influencer partnerships, driving online visibility and customer engagement.
Digital MarketingSEOEmail Marketing
Social Media & Content Marketing Lead
African Management Institute
Jul 2022 – Feb 2023
Managed end-to-end social media and email marketing for a pan-African development institution, creating content calendars, producing multimedia assets, and managing subscriber lists across Anglophone and Francophone markets.
• Grew social media engagement by 253% in five months through data-driven content strategy, audience segmentation, and consistent high-quality creative output.
• Produced thought-leadership articles, event communications, newsletters, and course marketing materials, maintaining consistent brand voice and visual identity across all platforms.
• Tracked and reported campaign performance using Google Analytics, social metrics, and email open/click rates, adapting strategy weekly based on data.
Social Media ManagementContent MarketingAnalytics
Freelance Journalist
People Daily — MediaMax
Mar 2022 – Jun 2022
Wrote and edited original articles for a national digital newspaper, covering current affairs, human-interest stories, and feature pieces under editorial supervision.
• Conducted interviews, research, and source verification, developing strong editorial writing skills and the ability to adapt voice and tone for different audiences and publications.
• Published portfolio: muckrack.com/neville-amimo/articles
JournalismEditorial WritingResearch
Sports Journalist
Kenyans.co.ke
Aug 2021 – Mar 2022
Produced feature articles and news reporting for one of Kenya’s highest-traffic digital platforms, building deep understanding of audience engagement and content performance.
• Conducted on-ground interviews and live event coverage, producing real-time content and building source relationships across Kenyan sport and civil society.
• Developed the discipline of producing accurate, high-quality content under deadline pressure across multiple formats and platforms.
JournalismContent ProductionAudience Engagement
Digital & Communications Intern
Talanta Institute
Feb 2021 – Jul 2021
Supported content production and digital strategy for a creative-education institution in Nairobi, Kenya.
Digital CommunicationsContent ProductionStrategy
Education
Daystar University
Bachelor of Arts · Communication — Electronic Media
2015 – 2020
Nairobi
Primary & High School
2000 – 2014
Certifications
AI-Powered Performance Ads Certification
Google
2025 – No expiry
Google Ads Certified
Google
2025 – No expiry
Fundamentals of Digital Marketing
Google Digital Garage
2021 – No expiry
Online Marketing Certified Professional
SEMrush Academy
2021 – 2022
Certificate in French Language (C1)
Alliance Française, Nairobi
Introduction to Digital Journalism
Reuters & Facebook Journalism Project
Skills
email marketingCampaign analyticsEmail marketingSEOGoogle AdsContent strategyEditorial writingVideo productionPhotographyContent creationSocial media management
Languages
English (Native or bilingual proficiency)French (Full professional proficiency)Kiswahili (Native or bilingual proficiency)
