Amit Kumar

● Led a team of 5 SEO specialists managing campaigns for Managed Service Provider (MSP) clients across North America, ensuring timely project delivery and performance tracking. ● Developed full-funnel keyword strategies (TOFU, MOFU, BOFU) to attract qualified B2B traffic and improve organic lead generation for MSP clients. ● Applied AI Overview (SGE) and LLM-aware content optimization principles alongside traditional SEO tactics to strengthen topical authority and search visibility for client sites. ● Executed local SEO campaigns including Google Business Profile optimization, citation management, and geo-targeted landing pages to improve map pack visibility across target markets. ● Collaborated with content writers and developers to resolve technical SEO issues, improve on-page experience, and maintain crawlable site architecture. ● Contributed to off-page SEO initiatives through competitor backlink analysis, niche directory placements, and link opportunity research to support organic visibility growth.

● Managed SEO campaigns for a portfolio of 10+ hospitality brands including hotels, resorts, casinos, restaurants, and tourism boards, prioritizing trust and credibility signals in guest-facing content. ● Identified and resolved technical SEO issues, contributing to a 20% increase in organic search visibility within 3 months. ● Reduced bounce rate by 25% and increased average session duration by 40% through SEO-focused content optimization and on-page improvements. ● Improved rankings for primary commercial keywords from position #10 to #2, contributing to increased organic traffic and lead generation. ● Partnered with editorial teams and account managers to develop and execute content calendars aligned with seasonal hospitality SEO goals.

● Managed SEO initiatives for a programmatic job platform, improving organic traffic and search visibility within a competitive niche. ● Conducted keyword research and search intent analysis, contributing to a 25% improvement in keyword rankings and a 25% increase in organic CTR. ● Implemented technical SEO improvements including XML sitemaps, robots.txt optimization, and 301 redirects to improve crawling and indexation. ● Developed content strategies for digital media properties, improving user engagement and organic click-through rates across key topic clusters. ● Analyzed Google Analytics and Google Search Console data to identify performance gaps, monitor SEO KPIs, and optimize ongoing SEO initiatives.

● Led SEO strategy and execution for 50+ websites across the US, Canada, and India, collaborating with a team of 10+ SEO professionals across industries including legal, medical spas, restaurants, home services, and automotive. ● Directed content and technical recommendations for legal and medical spa clients with close attention to E-E-A-T and trust-signal requirements given the sensitivity of the content. ● Delivered a 50% increase in local conversions for North American SMB clients through targeted local SEO campaigns and Google Business Profile optimization. ● Reduced average page load time by 20–30% and improved keyword rankings by 20–40% through technical SEO audits, Core Web Vitals optimization, and on-site improvements. ● Managed end-to-end SEO activities including site audits, keyword research, URL structure planning, on-page optimization, and performance reporting. ● Built and maintained client dashboards in Looker Studio and Google Analytics to track traffic, user behavior, conversions, and campaign performance.

Generative Engine Optimization

Obility B2B

SEMrush SEO Toolkit Certification

SEMrush Academy

HubSpot SEO Certification

HubSpot Academy