Anamika  Pandey

Anamika Pandey

Digital Marketing Expert

Gurgaon , India

#OpenToWork

About

I'm a Digital Marketing Professional with 2.5+ years of experience across content writing, social media management, paid advertising, content creation, and marketing strategy. With a Bachelor's degree in Journalism and Mass Communication, I bring a strong foundation in storytelling, audience engagement, and brand communication. Throughout my career, I've worked with startups, education companies, fashion brands, and international clients, helping them build their online presence through strategic content, performance marketing, and creative campaigns. My experience spans script writing, social media management, Meta Ads, content planning, campaign execution, CRM tools, and client communication across different markets. Most recently, I've been building my own agency, To The Mars, where I work closely with clients to create content strategies, manage social media, execute paid advertising campaigns, and drive brand growth. I enjoy combining creativity with data-driven decision-making and thrive in remote, fast-paced environments where I can take ownership, collaborate effectively, and contribute to meaningful business outcomes.

What I'm looking for

I'm looking for a remote role where I can apply my experience in digital marketing, content strategy, social media management, and paid advertising to help brands grow. I enjoy combining creativity with data-driven decision-making, taking ownership of projects, and working in collaborative, fast-paced environments. My goal is to contribute to meaningful marketing initiatives while continuously learning, growing, and creating measurable business impact.

Experience

To The Mars

Founder & Marketing Strategist

To The Mars

Sep 2025 – Present

Led end-to-end marketing initiatives for multiple clients, including social media management, content strategy, paid advertising, and brand development. Developed content calendars, managed client relationships, executed campaigns, and tracked performance metrics to drive engagement and business growth.

Digital MarketingSocial Media ManagementContent StrategyPaid AdvertisingClient Management
Lloyd Institute

Marketing Executive

Lloyd Institute

May 2025 – Aug 2025

Managed paid marketing campaigns for an education-focused organization, including audience targeting, campaign optimization, budget allocation, and performance tracking. Worked on lead generation initiatives and managed advertising budgets of up to ₹5 lakh.

Paid AdvertisingCampaign ManagementLead GenerationMarketing AnalyticsMeta Ads
ESCS (Exponential Solutions)

Product Marketing Specialist

ESCS (Exponential Solutions)

Aug 2024 – Jan 2025

Managed organic social media, paid advertising, content writing, CRM operations, and client communications. Collaborated with clients across Canada and the United States while executing marketing campaigns, content strategies, and performance-driven initiatives.

Digital MarketingCRM ManagementContent WritingPaid AdvertisingProject Management
Coachbase

Content Creator & Social Media Manager

Coachbase

Sep 2023 – Jul 2024

Researched, scripted, created, and managed educational and personal branding content. Oversaw content planning, social media management, and audience engagement while developing content strategies aligned with business goals.

Script WritingContent StrategyContent CreationSocial Media ManagementCopywriting

Education

Chandigarh University, Punjab

Chandigarh University, Punjab

Bachelor's · Journalism and mass communication

2021 – 2024

Skills

Client Relationship ManagCreative StorytellingMarketing StrategyBrand CommunicationCampaign ManagementContent CreationPaid Advertising (Meta AdScript WritingContent StrategySocial Media ManagementDigital Marketing

Languages

English (Professional working proficiency)Hindi (Native or bilingual proficiency)