Anamika Pandey
Digital Marketing Expert
Gurgaon , India
#OpenToWork
About
I'm a Digital Marketing Professional with 2.5+ years of experience across content writing, social media management, paid advertising, content creation, and marketing strategy. With a Bachelor's degree in Journalism and Mass Communication, I bring a strong foundation in storytelling, audience engagement, and brand communication.
Throughout my career, I've worked with startups, education companies, fashion brands, and international clients, helping them build their online presence through strategic content, performance marketing, and creative campaigns. My experience spans script writing, social media management, Meta Ads, content planning, campaign execution, CRM tools, and client communication across different markets.
Most recently, I've been building my own agency, To The Mars, where I work closely with clients to create content strategies, manage social media, execute paid advertising campaigns, and drive brand growth.
I enjoy combining creativity with data-driven decision-making and thrive in remote, fast-paced environments where I can take ownership, collaborate effectively, and contribute to meaningful business outcomes.
What I'm looking for
I'm looking for a remote role where I can apply my experience in digital marketing, content strategy, social media management, and paid advertising to help brands grow. I enjoy combining creativity with data-driven decision-making, taking ownership of projects, and working in collaborative, fast-paced environments. My goal is to contribute to meaningful marketing initiatives while continuously learning, growing, and creating measurable business impact.
Experience
Founder & Marketing Strategist
To The Mars
Sep 2025 – Present
Led end-to-end marketing initiatives for multiple clients, including social media management, content strategy, paid advertising, and brand development. Developed content calendars, managed client relationships, executed campaigns, and tracked performance metrics to drive engagement and business growth.
Digital MarketingSocial Media ManagementContent StrategyPaid AdvertisingClient Management
Marketing Executive
Lloyd Institute
May 2025 – Aug 2025
Managed paid marketing campaigns for an education-focused organization, including audience targeting, campaign optimization, budget allocation, and performance tracking. Worked on lead generation initiatives and managed advertising budgets of up to ₹5 lakh.
Paid AdvertisingCampaign ManagementLead GenerationMarketing AnalyticsMeta Ads
Product Marketing Specialist
ESCS (Exponential Solutions)
Aug 2024 – Jan 2025
Managed organic social media, paid advertising, content writing, CRM operations, and client communications. Collaborated with clients across Canada and the United States while executing marketing campaigns, content strategies, and performance-driven initiatives.
Digital MarketingCRM ManagementContent WritingPaid AdvertisingProject Management
Content Creator & Social Media Manager
Coachbase
Sep 2023 – Jul 2024
Researched, scripted, created, and managed educational and personal branding content. Oversaw content planning, social media management, and audience engagement while developing content strategies aligned with business goals.
Script WritingContent StrategyContent CreationSocial Media ManagementCopywriting
Education
Chandigarh University, Punjab
Bachelor's · Journalism and mass communication
2021 – 2024
Skills
Client Relationship ManagCreative StorytellingMarketing StrategyBrand CommunicationCampaign ManagementContent CreationPaid Advertising (Meta AdScript WritingContent StrategySocial Media ManagementDigital Marketing
Languages
English (Professional working proficiency)Hindi (Native or bilingual proficiency)