About
Strategic and entrepreneurial business leader with 25+ years of experience in strategy formulation, growth management, and operational transformation across media, entertainment, cable Tv, FMCG, and technology-led B2B businesses.
Proven ability to build sustainable revenue engines, own multi-crore P&Ls, and lead cross-functional teams in both structured enterprises and founder-like environments.
Strong data-driven thinker, planner, creator, and executor, comfortable selling and operating in ambiguous, high-growth contexts.
What I'm looking for
what I can:
structure GTM,
create processes,
mentor sales teams,
help fundraising conversations,
improve revenue predictability.
Target roles:
GTM Advisor
Business Growth Lead
Chief of Staff – Revenue/Growth
Strategic Partnerships Lead
Revenue Operations Lead
Experience
Operations Head
Siti Sai Star Media Pvt. Ltd. (JV of Siti Networks Ltd – Essel Group)
May 2024 – Present
• Lead circle-level strategy and business operations with full P&L accountability (₹21 Cr revenue; ~150K customers, 400+ affiliates).
• Built and implemented growth dashboards, performance frameworks, and KPI- driven decision systems.
• Drove business development initiatives including deal preparation and negotiations with affiliates and vendors.
• Optimized cost structures and created incremental revenue streams through partner-led models.
• Spearheaded process automation initiatives improving operational efficiency by ~25%.
P&L OwnershipProcess AutomationBusiness Development
Strategic Business Consultant (Independent Practice – Full Time)
Independent Practice
May 2018 – Apr 2024
• Delivered consulting services for financial, cooling systems, and fertilizer companies focusing on growth, pricing, and market expansion.
• Applied hypothesis-driven and first-principles analysis to craft actionable strategy recommendations.
• Developed financial, operational, and P&L models to evaluate new business opportunities and investments.
• Worked closely with founders and CXOs to translate strategy into execution, improving revenue and profitability outcomes.
• Supported GTM planning, market entry strategy, and performance measurement frameworks.
Strategy DevelopmentFinancial ModelingGo-to-Market Strategy
Associate Vice President – Distribution Sales (West India)
NDTV (New Delhi Television Ltd.)
Jun 2005 – Mar 2018
• Managed ₹25 Cr+ regional business portfolio with end-to-end responsibility for strategy, budgeting, and execution.
• Delivered consistent growth through channel optimization, pricing actions, and stakeholder alignment.
• Led cross-functional teams across sales, marketing, finance, and operations to drive regional expansion.
• Built strong relationships with distributors, MSOs, LCOs, and enterprise partners.
• Instituted performance reviews, forecasting mechanisms, and governance processes.
Sales ManagementChannel OptimizationBudgeting
Senior Executive – Network Development
TV Today Network Ltd. (Aaj Tak / India Today Group)
Nov 2002 – May 2005
• Managed account relationships across Gujarat, securing maximum reach for Aaj Tak & Headlines Today
• Drove category management and affiliate partnerships, achieving 100% cable penetration
Account ManagementAffiliate PartnershipsCategory Management
Sales Executive – Content Licensing
Modi Entertainment Ltd.
Jun 2001 – Oct 2002
• Executed B2B sales and licensing for content distribution
• Successfully launched Ten Sports in South Gujarat territory
Content LicensingB2B SalesProduct Launch
Sales Executive – Space Selling (B2B Advertising)
Integrated Databases India Ltd. (India Today Group)
Jun 2000 – May 2001
• Space selling (classified advertisements) for Commercial & Industrial Guide.
• Consultative B2B sales with consistent target achievement.
Advertising SalesConsultative SalesClassified Advertising
Education
Simplilearn
Digital & Social Media Marketing
IIM Kozhikode
Data Analytics for Business Strategy
2023
University of Sydney
Design Thinking for Business Strategy & Entrepreneurship
2022
Tolani Institute of Management Studies
PGDBM · Marketing
2000
Ranchi University
B.Sc. (Honours)
1996
Certifications
Data Analytics for Business Strategy
Indian Institute of Management- Khozikoode
May 2023 – No expiry
Skills
negotiationsmarket entryCustomer ExpansionAlign Demand GenerationSales TransformationB2B growthenterprise salesstrategic partnershipGTM strategyFounder/CXO engagementCross functional colabsprocess orientationstrategic thinkingdistributed team mgmtstrategic expansionbusiness buildingScalingrevenue growth
Languages
English (Full professional proficiency)Hindi (Full professional proficiency)Gujarati (Limited working proficiency)
