Andrea Martinez

Served as the analytics subject matter expert, partnering with markets, leadership, and cross-functional teams to drive data-led-decision-making and continuous improvement. Identified trends, opportunities, and performance gaps, translating data into clear recommendations that improve customer engagement and business performance. Created, maintained, and presented monthly, quarterly, and ad-hoc dashboards for market, product, delivery stakeholders, and leadership teams.

Collaborated on multiple pre-sales, RFPs, and pitch presentations showcasing the company’s strategic approach to data, analytics & martech services. Guided and mentored data analytics team members and coordinated the team’s availability for new projects. Owned end-to-end web performance analytics, QA & debugging, validated cross-platform tracking across multiple global markets, and maintained global privacy standards (GDPR, CCPA). Collaborated with engineering and product teams to define marketing technical tracking requirements and technical acceptance criteria, ensuring data layer standards to support website data processing.

Served as the main technical implementation advisor for clients, managing end-to-end website measurement tracking, from strategy planning and KPI definition to building the technical tagging plan & event implementation, managing testing and quality assurance, including data analysis and presentation. Functioned as the primary communication enabler between technical and non-technical teams, identifying operational improvement opportunities for our clients, ensuring a smooth, and accurate flow of their marketing project requirements. Extracted, cleaned, and mapped multi-source datasets (Excel/CSV) to ensure seamless migration into reporting platforms without data loss or corruption.

Performed multiple brand analyses and presentations, including social listening analysis, VOC, web experience analytics, market analysis, and customer segmentation for account managers and marketing stakeholders. Configured & QA’d custom event tags and marketing pixels with Google’s tag management system, including data analysis to generate insight-driven reports, helping clients understand acquisition channel performance and traffic behavior metrics such as engagement rate, average session duration, scroll depth, and conversion rates. Created, maintained and presented weekly, monthly, quaterly and ad-hoc reports for marketing stakeholders.

Google Tag Manager Course

Analytics Mania

Google Tag Manager Course

Analytics Mania

Technical Marketing Handbook

Simmer

Analyze Data with SQL Skillpath

Codecademy