ANKIT NAIR

• Developed data-driven social media and paid campaign strategies across LinkedIn, Twitter, Instagram, and Facebook, improving brand visibility and lead quality. • Executed AWS-funded co-marketing using USD 10,000 MDF, delivering strong ROI through insight-backed planning and reporting. • Led partner marketing with AWS, Microsoft, Google Cloud, Oracle Cloud, Sophos, Check Point, CrowdStrike, Cisco, and other cybersecurity vendors, increasing engagement through research-informed messaging. • Created 100+ high-impact visuals using performance insights to strengthen brand consistency and boost digital interaction rates. • Managed PR and gathered on-ground insights at major events (GITEX Global, Global Security Symposium, Future IT Summit, Cloud IT Summit), producing concise post-event summaries. • Built segmented email workflows using behavioral insights, improving open rates (18% → 28%) and CTR (2% → 6%) while supporting Sales.

• Managed social media (Twitter, LinkedIn, Instagram, and Facebook) and ran paid ad campaigns, achieving a 35% increase in brand reach and generating 15+ qualified leads. • Utilized MDF of USD 15,000 from AWS to execute co-branded campaigns, delivering an estimated 3.2x ROI. • Collaborated with AWS, Microsoft, Google Cloud, and Oracle Cloud on joint partner marketing initiatives, driving 25% higher engagement on campaign assets. • Designed 100+ engaging visuals via Canva, implemented hashtag strategies, and boosted audience engagement by 40%. • Handled PR during flagship events such as GITEX Global, Dell Forum, AWS Summit, Global Security Symposium, Gulf News Cybersecurity Forum, HTLF Forum, CIO 200 Summit, Future IT Summit, and Cloud IT Summit, increasing media visibility by 30% year-over-year. • Executed targeted email campaigns, improving open rates from 18% to 28% and click-through rates from 2% to 6% while maintaining low unsubscribe rates. • Coordinated closely with Sales & Marketing teams, ensuring 55% of marketing-qualified leads (MQLs) aligned with pipeline goals.

• Managed partnerships with Dell, AWS, Cisco, and Nutanix for marketplace promotions. • Conducted email marketing and LinkedIn lead generation using Sales Navigator. • Handled social media for brand engagement and traffic growth. • Tracked campaign metrics and implemented optimization strategies. • Maintained clean lead databases and managed opt-ins/opt-outs. • Created and automated email campaigns through Mailchimp. • Collaborated with the sales team on targeted marketing strategies. • Maintain consistent and brand-aligned communication across all channels. • Customized messaging for B2B clients and improved conversion rates.

• Led email marketing and LinkedIn Sales Navigator for targeting CIOs and IT professionals. • Handled CRM (HubSpot) for contact management and campaign tracking. • Oversaw social media platforms and ensure consistent messaging. • Proofread email campaigns and maintain brand standards.

Acronis Sales Associate—Cybersecurity

Acronis

Acronis Cloud Sales Professional – EDR

Acronis

Acronis Cloud Sales Fundamentals

Acronis

Marketing Communications—LinkedIn Learning, Google

LinkedIn Learning, Google

AWS Cloud Essentials

AWS

AWS Cloud Practitioner

AWS

AWS AI Essentials

AWS

AWS AI Practitioner

AWS