ANKIT YAGNIK

Owned growth and recruitment strategy for university-partnered Online MBA and BBA degree programs SRM University), Study Abroad, Career Academy, PG Programs, and Webinars — managing end-to-end marketing and enrollment funnels across multiple recruitment cycles, contributing to annual revenues exceeding ₹3 Cr while achieving 100% YoY growth. Developed program-specific marketing and enrollment strategies by analyzing lead funnels, optimizing user journeys, and improving sales collateral and marketing communication. Generated 50,000 high-quality leads at the company-wide lowest cost per lead ₹100 through 80 affiliate and influencer marketing channels; led quarterly performance reviews and data-driven campaign optimization. Monitored end-to-end enrollment pipeline including lead call rates, PDE completion rates, likely-to-close ratios, and final enrollment numbers — using funnel insights to optimize lead quality, improve sales team efficiency, and course-correct campaigns in real time. Led strategic growth initiatives that expanded Great Learning Academy's learner base from 4,000 to 1.6 million users. Partnered with analytics teams to build lead qualification frameworks that improved sales efficiency and doubled lead-to-enrollment conversion from 1% to 2%. Presented performance insights, campaign results, growth forecasts, and strategic recommendations to leadership teams to support data-driven decision-making. Collaborated with product teams to improve user journeys, SEO initiatives, and learner experience, contributing to higher retention and sustainable customer acquisition costs

Served as a strategic liaison between government stakeholders, investors, startups, and technology partners during Qatar IT Conference QITCOM 2019. Facilitated 15 strategic partnerships and investment agreements worth USD 6 million by coordinating stakeholder engagement and business development initiatives. Managed partner communications, event operations, outreach campaigns, and relationship management activities involving over 70 investors and 200 startups. Developed go-to-market strategies for IoT initiatives, increasing qualified lead generation by 48% within two months. Established and managed international channel partnerships across India, APAC, and MENA regions. Delivered performance reporting, strategic recommendations, and market insights to senior stakeholders and government representatives.

Supported regional marketing and sales initiatives for Fortune Vivo across key markets. Coordinated cross-functional campaigns involving media partners, radio channels, and brand stakeholders. Analyzed business performance indicators and recommended process improvements that contributed to a 15% increase in operational efficiency.