Arieas Woodard

Support end-to-end production across commercial and brand shoots, assisting with talent coordination, call sheets, run-of-show execution, and on-site logistics. • Acted as liaison between creative teams, brand stakeholders, and production crews. • Managed on-set operations including asset prep, wardrobe coordination, and timeline adherence. • Art Direction & Creative Development Contributed to visual direction, mood boards, and creative briefs for athletics and lifestyle campaigns. • Collaborated with photographers, stylist, and marketing teams to shape social-first brand identity. • Brand Collaborations Adidas, J.Crew, Bandit Running, Attaquer, Floyd One, MAAP.

Established Vimeo’s first Marketing & Creative PMO, building scalable campaign operations from the ground up • Partnered with executives and COO on quarterly OKR planning, ensuring org-wide alignment and transparent communication • Scaled a campaign orchestration framework improving efficiency by 50%, reducing launch timelines by 30% and onboarding 80+ team members • Developed and manage a capacity planning model for a 80-person Marketing team, optimizing forecasting and resource utilization • Directed global GTM and campaign launches. Central, Marketing, and AI products • Negotiated vendor contracts and managed vendor relationships for critical operational tools • Mentored and developed Creative PMs, fostering future leadership

Led 20+ GTM launches, streamlining creative and marketing workflows to deliver high-impact campaigns • Partnered with Design and Copy leadership to identify and resolve bottlenecks, improving delivery speed and quality • Managed weekly resource allocation, optimizing utilization and throughput

Built end-to-end creative project management processes for a 50-person org (Brand Creative, Community, Marketing) • Directed a company-wide rebrand launch across Marketing, Product, and Support • Developed video production workflows and resource analytics, informing strategic staffing decisions • Client & Stakeholder Management Served as client-facing lead for major entertainment partners including Apple TV, Amazon Prime Video, HBO, and Netflix. Managed expections, timelines, deliverables, and on-site coordination for high-visibility productions. • Operations & Logistics Leadership Oversaw end-to-end studio operations, including logistics planning, inventory systems, and workflow optimization. Designed and refined inventory tracking processes; led cycle counts and ensured accurate documentation. Oversaw end-to-end studio operations, including logistics planning, inventory systems, and workflow optimization. Designed and refined inventory tracking processes; led cycle counts and ensured accurate documentation. Directed asset flow from fabrication to packaging, storage, transport, and installation. Maintained condition reports for all fabricated pieces to ensure quality control and asset integrity. Ensured workspace safety compliance, equipment upkeep, and troubleshooting/repair scheduling. • Production Assiting & On-Set Support