About
Digital business leader with 8+ years scaling NGOs, startups, and consumer brands, with hands-on ownership of IDR 20B+ in managed advertising spend across Meta, Google, TikTok, LinkedIn, and marketplace ecosystems (Shopee, Tokopedia). Proven track record turning ad budgets into measurable revenue — from a 22x ROAS marketplace campaign to double-digit ROAS product lines on CPAS — while also building the systems behind the growth: SOPs, WhatsApp API integrations, CRM/ERP rollouts, and marketing infrastructure. Since 2024, expanded into hands-on AI product delivery as Founder of Impactory, shipping a production 12-module AI SaaS platform with an end-to-end RAG pipeline (Supabase Edge Functions + Azure OpenAI + pgvector) using a structured multi-agent development workflow. A rare hybrid of performance-marketing operator, brand/ growth strategist, and AI-native systems builder.
What I'm looking for
Digital Marketing, Web Development, Advertising, SEO, SEM, SMM
Experience
Founder & AI Systems Builder
Feb 2024 – Present
Built and scaled a multi-platform impact ecosystem: Impactory.id, BisaBaik.or.id / .org, PasarBaik.com, and App. Impactory.id.
Shipped Impactory.id as a production AI SaaS platform for NGOs/CSR teams — 12+ live modules including grant pipeline, AI grant writer, donor CRM, and LFA/logframe builder; placed top ∼100 of 1,500+ hackathon entrants at MVP.
Architected an end-to-end RAG pipeline (Supabase Edge Functions + Azure OpenAI + pgvector) using a structured multi-agent engineering workflow to ship production code safely.
Progressed the ecosystem into formal recognition tracks: accepted into a top-tier accelerator cohort and shortlisted for an international social-impact fund cohort.
AI SaaSRAG pipelineAzure OpenAI
Impactory / Bisa Baik Ecosystem
Director, Partnership & Marketing (Multi-Brand C-Level)
Feb 2024 – Present
Lead partnership, branding, and performance marketing strategy across four portfolio brands — consumer health, impact consulting, foundation/CSR, and early-childhood education.
Manage and optimize acquisition across Meta Ads, Google Ads, TikTok Ads/Shop/GMV Max, Shopee Ads, SEO, and social commerce funnels — supporting growth from startup phase through market penetration.
Scaled Halal Pro Supplement's monthly revenue from IDR 4B to IDR 12B, contributing to the group's Forbes Asia 30 Under 30 recognition and helping attract new institutional investment within 9 months.
Meta AdsGoogle AdsSEO
PT Meta Kreasi Indonusa Holding
Project Consultant — SAPA Mobile Unit
Aug 2024 – Jan 2025
Engaged as project-based consultant on the SAPA (Sahabat Perempuan dan Anak) provincial mobile outreach initiative, delivered in partnership with Save the Children Indonesia.
Supported coordination between field outreach operations, program reporting, and stakeholder communication across a 6-month engagement, applying cross-sector NGO/grant-ecosystem experience.
Project ManagementStakeholder CommunicationProgram Reporting
Save the Children Indonesia
Brand Manager
Jul 2022 – Feb 2024
Led e-branding and marketing strategy across owned/paid media, creating 5 top-performing products on TikTok Shop that earned an invitation to TikTok Summit Indonesia 2023; managed PR, live streaming, affiliate programs, and marketplace ads (Tokopedia, Shopee, CPAS)
TikTok AdsCPASMarketplace Ads
Muscle First — PT Unggulan Bugar Indonesia (Cemerlang Sukses Energi)
Marketing & Sales Manager
Oct 2021 – Jul 2022
Led digital marketing and growth-hacking execution to improve acquisition efficiency; served as Project Leader for Oracle NetSuite ERP + CRM implementation.
Digital MarketingGrowth HackingOracle NetSuite
PT Adev Natural Indonesia
Martech Senior Manager & Special Staff
Apr 2021 – Oct 2021
Strengthened digital marketing across 6 units of the Indo–Turkey business ecosystem (education, travel, trade, language center); built SOPs, WhatsApp API integrations, and growth-hacking measurement tools.
Digital MarketingWhatsApp Business APISOP Design
Biru Marmara Group / MUSIAD Indonesia
Digital Project Lead
Jan 2020 – Apr 2021
Created and managed a startup project from ideation to launch, including client pitching, negotiation, and go-to-market campaign setup.
Project ManagementClient PitchingGo-to-Market
Shilla at Sawangan
Digital Marketing Manager
Jan 2019 – Jan 2020
Built and led a digital marketing team; secured a USD 10,000 Google Ad Grant, achieved social verification, and grew social media by 29.7%.
Google Ad GrantsSocial Media GrowthDigital Marketing
PPPA Daarul Qur'an Foundation
Integrated Digital Marketing Supervisor
Jan 2014 – Jan 2019
Managed SEO/SEM/SMM and e-commerce for store.act.id; drove Global Qurban to become Indonesia's #1 Qurbani sales platform.
Best Employee of the Year 2016.
SEOSEME-commerce
ACT Foundation (Aksi Cepat Tanggap)
Education
Universitas Insan Cita Indonesia
Digital Business
2024
Institut Pemerintahan Dalam Negeri, IPDN
Master of Local Public Administration
2013
Sekolah Tinggi Ilmu Ekonomi Tribuana
Management
2012
UIN Syarif Hidayatullah Jakarta
Information Systems
2011
Certifications
IOE × Microsoft AI Fluency Training — Institute of Entrepreneurship: Module 1 (AI for SMEs), Course 3 (Responsible AI & Governance), Course 6 Capstone (AI-Ready Mindset)
Institute of Entrepreneurship
Jul 2026 – No expiry
CARE'ing about AI & Ethics
Infoxchange
2025 – No expiry
Empowering Power AI
Udemy
2024 – No expiry
Log Frame Work Analysis
NICE Indonesia
2024 – No expiry
Google My Business Optimization / Grow with Google
Gapura Digital
2020 – No expiry
AdLab by Google Indonesia — Automate Everything, Smart Campaign & Creative, Attribution, Excellence
Google Indonesia
2019 – No expiry
JagoFBAds, Facebook Elite Training Managix, Funnel Ad Design Strategy & SOP Mastery
Dewa Eka Prayoga / Pixel Studio / Advertisa
2018 – No expiry
YouTube for Performance (Google Indonesia), Facebook & Instagram Ads (Veltica), Email Marketing, Google Analytics & AdWords Advanced Search
Various
2018 – No expiry
Skills
NGOSMMSEMSEOWeb DevelopmentUGCTiktok AdsMeta AdsGoogle AdsAdvertisingPerformance MarketingDigital Marketing
Languages
Indonesian (Native or bilingual proficiency)English (Professional working proficiency)