Maulana Arif Pratama

Maulana Arif Pratama

Digital Growth & Performance Marketing Leader • AI Systems & SaaS Builder

Depok, Jawa Barat, Indonesia

#OpenToWork

About

Digital business leader with 8+ years scaling NGOs, startups, and consumer brands, with hands-on ownership of IDR 20B+ in managed advertising spend across Meta, Google, TikTok, LinkedIn, and marketplace ecosystems (Shopee, Tokopedia). Proven track record turning ad budgets into measurable revenue — from a 22x ROAS marketplace campaign to double-digit ROAS product lines on CPAS — while also building the systems behind the growth: SOPs, WhatsApp API integrations, CRM/ERP rollouts, and marketing infrastructure. Since 2024, expanded into hands-on AI product delivery as Founder of Impactory, shipping a production 12-module AI SaaS platform with an end-to-end RAG pipeline (Supabase Edge Functions + Azure OpenAI + pgvector) using a structured multi-agent development workflow. A rare hybrid of performance-marketing operator, brand/ growth strategist, and AI-native systems builder.

What I'm looking for

Digital Marketing, Web Development, Advertising, SEO, SEM, SMM

Experience

Founder & AI Systems Builder

Feb 2024 – Present

Built and scaled a multi-platform impact ecosystem: Impactory.id, BisaBaik.or.id / .org, PasarBaik.com, and App. Impactory.id. Shipped Impactory.id as a production AI SaaS platform for NGOs/CSR teams — 12+ live modules including grant pipeline, AI grant writer, donor CRM, and LFA/logframe builder; placed top ∼100 of 1,500+ hackathon entrants at MVP. Architected an end-to-end RAG pipeline (Supabase Edge Functions + Azure OpenAI + pgvector) using a structured multi-agent engineering workflow to ship production code safely. Progressed the ecosystem into formal recognition tracks: accepted into a top-tier accelerator cohort and shortlisted for an international social-impact fund cohort.

AI SaaSRAG pipelineAzure OpenAI

Impactory / Bisa Baik Ecosystem

Director, Partnership & Marketing (Multi-Brand C-Level)

Feb 2024 – Present

Lead partnership, branding, and performance marketing strategy across four portfolio brands — consumer health, impact consulting, foundation/CSR, and early-childhood education. Manage and optimize acquisition across Meta Ads, Google Ads, TikTok Ads/Shop/GMV Max, Shopee Ads, SEO, and social commerce funnels — supporting growth from startup phase through market penetration. Scaled Halal Pro Supplement's monthly revenue from IDR 4B to IDR 12B, contributing to the group's Forbes Asia 30 Under 30 recognition and helping attract new institutional investment within 9 months.

Meta AdsGoogle AdsSEO

PT Meta Kreasi Indonusa Holding

Save the Children Indonesia

Project Consultant — SAPA Mobile Unit

Aug 2024 – Jan 2025

Engaged as project-based consultant on the SAPA (Sahabat Perempuan dan Anak) provincial mobile outreach initiative, delivered in partnership with Save the Children Indonesia. Supported coordination between field outreach operations, program reporting, and stakeholder communication across a 6-month engagement, applying cross-sector NGO/grant-ecosystem experience.

Project ManagementStakeholder CommunicationProgram Reporting

Save the Children Indonesia

Brand Manager

Jul 2022 – Feb 2024

Led e-branding and marketing strategy across owned/paid media, creating 5 top-performing products on TikTok Shop that earned an invitation to TikTok Summit Indonesia 2023; managed PR, live streaming, affiliate programs, and marketplace ads (Tokopedia, Shopee, CPAS)

TikTok AdsCPASMarketplace Ads

Muscle First — PT Unggulan Bugar Indonesia (Cemerlang Sukses Energi)

PT Adev Natural Indonesia

Marketing & Sales Manager

Oct 2021 – Jul 2022

Led digital marketing and growth-hacking execution to improve acquisition efficiency; served as Project Leader for Oracle NetSuite ERP + CRM implementation.

Digital MarketingGrowth HackingOracle NetSuite

PT Adev Natural Indonesia

Martech Senior Manager & Special Staff

Apr 2021 – Oct 2021

Strengthened digital marketing across 6 units of the Indo–Turkey business ecosystem (education, travel, trade, language center); built SOPs, WhatsApp API integrations, and growth-hacking measurement tools.

Digital MarketingWhatsApp Business APISOP Design

Biru Marmara Group / MUSIAD Indonesia

Digital Project Lead

Jan 2020 – Apr 2021

Created and managed a startup project from ideation to launch, including client pitching, negotiation, and go-to-market campaign setup.

Project ManagementClient PitchingGo-to-Market

Shilla at Sawangan

Digital Marketing Manager

Jan 2019 – Jan 2020

Built and led a digital marketing team; secured a USD 10,000 Google Ad Grant, achieved social verification, and grew social media by 29.7%.

Google Ad GrantsSocial Media GrowthDigital Marketing

PPPA Daarul Qur'an Foundation

ACT Foundation (Aksi Cepat Tanggap)

Integrated Digital Marketing Supervisor

Jan 2014 – Jan 2019

Managed SEO/SEM/SMM and e-commerce for store.act.id; drove Global Qurban to become Indonesia's #1 Qurbani sales platform. Best Employee of the Year 2016.

SEOSEME-commerce

ACT Foundation (Aksi Cepat Tanggap)

Education

Universitas Insan Cita Indonesia

Universitas Insan Cita Indonesia

Digital Business

2024

Institut Pemerintahan Dalam Negeri, IPDN

Master of Local Public Administration

2013
Sekolah Tinggi Ilmu Ekonomi Tribuana

Sekolah Tinggi Ilmu Ekonomi Tribuana

Management

2012
UIN Syarif Hidayatullah Jakarta

UIN Syarif Hidayatullah Jakarta

Information Systems

2011

Certifications

IOE × Microsoft AI Fluency Training — Institute of Entrepreneurship: Module 1 (AI for SMEs), Course 3 (Responsible AI & Governance), Course 6 Capstone (AI-Ready Mindset)

Institute of Entrepreneurship

Jul 2026 – No expiry

CARE'ing about AI & Ethics

Infoxchange

2025 – No expiry

Empowering Power AI

Udemy

2024 – No expiry

Log Frame Work Analysis

NICE Indonesia

2024 – No expiry

Google My Business Optimization / Grow with Google

Gapura Digital

2020 – No expiry

AdLab by Google Indonesia — Automate Everything, Smart Campaign & Creative, Attribution, Excellence

Google Indonesia

2019 – No expiry

JagoFBAds, Facebook Elite Training Managix, Funnel Ad Design Strategy & SOP Mastery

Dewa Eka Prayoga / Pixel Studio / Advertisa

2018 – No expiry

YouTube for Performance (Google Indonesia), Facebook & Instagram Ads (Veltica), Email Marketing, Google Analytics & AdWords Advanced Search

Various

2018 – No expiry

Skills

NGOSMMSEMSEOWeb DevelopmentUGCTiktok AdsMeta AdsGoogle AdsAdvertisingPerformance MarketingDigital Marketing

Languages

Indonesian (Native or bilingual proficiency)English (Professional working proficiency)