Ayesha Helal

Data Analyst

Detroit, Michigan, United States

#OpenToWork

About

I am a data analyst with experience working in freelance and co-op roles since at least May 2022, applying data analytics and visualization skills to optimize business processes and decision-making. Most recently, I worked with a real estate management client and DTE Energy's Storm Response Team, contributing to improved financial tracking and storm response efficiency. My work spans tools and languages such as Power BI, Power Automate, Python, SQL, and Microsoft Excel. I have built cross-platform applications, automated reporting systems, and developed interactive dashboards that increased profits, reduced manual work, and enhanced operational transparency. I also have experience integrating APIs and cleaning large datasets to deliver actionable insights.

Experience

Data Analyst (Freelance)

Dec 2023 – Apr 2025

Developed a cross-platform application that allows users to organize and track tasks efficiently. Key features include: ● Conducted in-depth analysis of monthly business expenses and individual property metrics (e.g., property value and maintenance costs) to optimize rental pricing, leading to a 15% increase in annual profits. ● Developed and automated monthly expense reporting system using Power BI and Power Automate, reducing manual data entry by 40% and improving financial tracking efficiency by 10%. Enhanced data accuracy by integrating real-time data sources, allowing for faster decision-making and better cost visibility. ● Analyzed rental market trends and optimized pricing strategies, increasing annual revenue by 10%.

Power BIPower AutomateData Visualization

Real Estate Management Client

Computer Science Co-Op - Data Analytics

May 2022 – Dec 2022

● Analyzed comprehensive state-wide storm data including outage reports, incident mappings, and response data to develop dynamic Power BI dashboards and optimize storm response processes, enhancing transparency and decision-making, resulting in a 36% decrease in storm response times. ● Developed dashboards and reports regarding team shifts to optimize rotations when responding to storms using Microsoft PowerBI/Power Query, and Microsoft Excel as well as Microsoft Forms. ● Leveraged Power Automate and Scheduled Refreshes to automate dashboard updates with real-time data, saving 1 hour daily and increasing overall productivity by 20%. ● Cleaned, organized, and formatted raw data from various sources such as Microsoft Forms to ensure accuracy and consistency for effective analysis and visualization.

Power BIPower AutomateMicrosoft Excel

DTE Energy - Storm Response Team

Education

Eastern University

Eastern University

Master of Business Administration · Business Analytics

2026
Wayne State University

Wayne State University

Bachelor of Science · Computer Science

2023

Certifications

Google Data Analytics Professional

Google

Skills

Process AutomationCustomer ExperienceOperations AnalysisMarket AnalysisTrend AnalysisPredictive AnalyticsA/B TestingStatistical AnalysisPower QueryPivot TablesExcelTableauPower BIGitPower AutomateExploratory Data AnalysisData CleaningPythonSQLData Visualization

Languages

English (Native or bilingual proficiency)Bengali (Professional working proficiency)