Basharat Faiz
Senior Product Designer
Bengaluru, India
#OpenToWork
About
I am a Product Designer with over 5 years of experience shipping B2B SaaS products for enterprise teams. Most recently at Loopio, I led the SharePoint AI connector from discovery to version 2, tripling weekly active usage and contributing to significant revenue impact. My career spans from 2017 to the present, focusing on complex system design and AI-powered workflows.
My work involves designing integrations and AI-assisted workflows using tools like Figma and Adobe Creative Suite. I have shipped 21 enterprise integrations, including Salesforce and HubSpot, contributing to over $2M in GMV. I led user research and platform redesigns that improved user satisfaction and activation rates, working with platforms such as Gainsight PX and Framer.
What I'm looking for
A place where I can share my expertise and collaborate with other to build something great
Experience
Product Designer III
Oct 2024 – Mar 2026
Enterprise RFP & response management platform Shipped SharePoint connector with pre-indexing : generation time dropped 83% (18s to 3s), query failure rate fell from 22% to under 2%, weekly active usage tripled from 11% to 38%, and UMUX-Lite satisfaction recovered from 48 to 71 (+48%). CX tickets on content visibility dropped 62%.
Led customer discovery interviews and CX-Sales workshops to define the problem space; synthesised consistent themes that directly shaped all design priorities.
Owned Microsoft Copilot 365 Agent integration design, featured at Microsoft Build 2025, extending AI-assisted proposal workflows for enterprise users.
SharePointMicrosoft Copilot 365AI-assisted workflows
Loopio
Product Designer
Dec 2023 – Mar 2024
Led 0-to-1 design for a new AI employee hiring product: defined user flows, interaction patterns, and core UI components from scratch, contributing to the product's initial design foundation.
Redesigned onboarding flows for the core marketing platform, resolving critical usability blockers that were suppressing first-time user activation.
AI employee hiringUser flowsOnboarding design
Contlo
Product Designer
Dec 2020 – Dec 2023
Sole designer across all 21 integrations (Salesforce, HubSpot, SAP SuccessFactors, Darwinbox); owned end-to-end design from discovery through handoff, establishing patterns that became the foundation for the integrations design system and contributing to $2M+ GMV within 18 months.
Led end-to-end user research using qualitative and quantitative methods; drove a full platform UI redesign that lifted user satisfaction scores by 18% as measured post-launch.
Designed end-to-end flows for complex enterprise workflows, establishing and maintaining design system components that standardised design-to-dev handoff across the integrations surface.
SalesforceHubSpotDesign systems
Xoxoday
Education
Lovely Professional University
Bachelor in Design · Product & Industrial Design
2017 – 2021
Skills
FramerGreat QuestionGainsight PXAdobe Creative SuiteFigmaEvaluative ResearchGenerative ResearchUsability TestingInformation ArchitectureAI UX PatternsPrototypingVisual DesignInteraction DesignDesign SystemsUser ResearchProduct Design
