About
Results-driven Senior SDR and CRM Specialist with 5+ years of experience in B2B Enterprise sales development, pipeline generation, and strategic account management. Proven track record of engaging C-Level executives (CIOs, CTOs, COOs) in high-complexity global markets using SPIN Selling and BANT methodologies. Fluent in English, with hands-on experience operating exclusively in the North American market. Skilled in Salesforce, HubSpot, and Microsoft Dynamics to build scalable, data-driven outreach journeys that consistently convert qualified leads into pipeline opportunities.
What I'm looking for
Looking for opportunities in Enterprise SDR, Sales Ops, RevOps, and Commercial Strategy roles.
My background combines outbound enterprise sales, CRM automation, pipeline generation, and sales analytics across North American markets.
Interested in companies that value consultative selling, scalable sales processes, and data-driven revenue operations.
Experience
Senior SDR
Stefanini Group
Dec 2025 – Present
• Develop strategic opportunities in the North American enterprise market by identifying and engaging C-Level decision-makers (CIOs, CTOs, COOs) and connecting them to the company's specialist team.
• Build and manage multi-channel outreach sequences via Salesforce and HubSpot, integrating email, LinkedIn, and phone touchpoints to drive qualified meeting conversion.
• Execute high-volume outbound prospecting campaigns targeting enterprise accounts, ensuring a consistent and well-qualified pipeline for the sales team.
• Collaborate with international teams and report directly to the VP of Sales, contributing to sustainable pipeline growth aligned with global revenue targets.
SalesforceHubSpotSPIN Selling
Key Account Manager
Holi Connection
Dec 2024 – Dec 2025
• Managed a portfolio of strategic enterprise accounts, delivering high performance in client satisfaction, retention, and revenue expansion.
• Designed and automated multi-channel prospecting campaigns via Apollo.io, integrated with LinkedIn and WhatsApp, increasing conversion rates for qualified meetings.
• Monitored KPIs and sales funnel health through HubSpot CRM, improving forecast accuracy and pipeline visibility.
• Led end-to-end commercial cycles — from lead mapping to post-sale retention — in close collaboration with Product, Marketing, and Customer Success teams.
• Managed CRM integrations to ensure operational efficiency and cross-functional data alignment.
Apollo.ioHubSpotKey Account Management
Senior Commercial Analyst
Selpe Gente e Gestão
Dec 2024 – Dec 2025
• Conducted strategic commercial analysis using Power BI and Excel, delivering data-driven insights to support decision-making and refine go-to-market positioning.
• Mapped market opportunities and generated qualified leads using LinkedIn Sales Navigator, Apollo.io, and Lusha, targeting decision-makers at mid-to-large enterprises.
• Monitored competitive landscape and industry trends, providing actionable recommendations to optimize the sales team's approach and messaging.
Power BIExcelLinkedIn Sales Navigator
CRM Analyst
BTA – Betania Tanure Associados
Jun 2024 – Oct 2024
• Created and managed customer relationship journeys and CRM campaigns via Microsoft Dynamics 365, focused on conversion and engagement optimization.
• Segmented customer base and analyzed campaign performance using advanced Power BI reporting.
• Generated data-driven strategic insights for marketing and sales leadership, supporting commercial planning.
Microsoft Dynamics 365Power BICRM Administration
• Built internal BI dashboards and performance reports to support operational decision-making.
• Maintained KPI tracking spreadsheets and Excel models to improve operational efficiency.
Power BIExcelKPI Dashboards
B2B Team Leader & Inbound Marketing
AIESEC Brazil
Jul 2020 – May 2021
• Led B2B partnership development and planned inbound marketing and Customer Success initiatives.
• Monitored funnel conversion strategies and tracked performance metrics to optimize outreach.
Inbound MarketingB2B PartnershipPerformance Metrics
Strategic Planning Intern
Tribunal de Contas do Estado de MG
Jan 2019 – Feb 2020
• Validated performance results and built statistical models for strategic analysis and reporting.
Strategic AnalysisStatistical ModelsReporting
Education
IBMEC — Brazil
MBA · Digital Marketing, Growth & Artificial Intelligence
2025 – 2026
PUC Minas — Brazil
Bachelor's Degree · Business Administration
2017 – 2022
Certifications
Cambridge English Certificate
Cambridge
Skills
Sales SequencesLead ScoringJourney AutomationCRM AdministrationMicrosoft Dynamics 365HubSpotSalesforceKey Account ManagementSaaS SalesAccount-Based SellingInside SalesC-Level EngagementConsultative SellingPipeline GenerationBANTSPIN SellingB2B EnterpriseInbound ProspectingOutbound ProspectingSales Development
Languages
English (Native or bilingual proficiency)Spanish (Full professional proficiency)Portuguese (Native or bilingual proficiency)
