About
I am a channel sales professional with 6 years of experience driving growth and managing partners and customers, most recently as Territory Account Manager at SOPHOS since March 2022. My work spans managing distributor relationships, expanding market share, and executing go-to-market strategies across French-speaking African countries.
My expertise includes Salesforce for CRM management, sales enablement, and business negotiation. I have built and supported partner networks, organized workshops and marketing events, and managed pricing and renewal processes. I also have experience in marketing strategy, partner recruitment, and product presentations, working with tools and processes at Huawei Algeria and Redbull Algeria.
Experience
TERRITORY ACCOUNT MANAGER - SMB FRENCH SPEAKING AFRICAN COUNTRIES
SOPHOS
Mar 2022 – Mar 2025
Drive upsell/cross-sell opportunities through partners in territory with existing and new customers Drive all existing partners to achieve their renewal quota in French African territory Prepare commercial quotes for partners and distributors in French African Territory Manage and analyze the pricing related to renewals/new deals accordingly to reach the annual target Assist the Country Manager to manage the SMB business opportunities Review SMB customer opportunities and use all available resources to accelerate deal closure through channel partner Assist channel partners with supply chain related queries Be the first point of contact for our partners and distributors to support them for all questions related to Partner Portal Access, licensing issues, deal registrations, product enquiries, etc.
Maintain and update Salesforce system (accounts, opportunities, deal registrations, orders) Drive partners reach growth through the new partners recruitment.
Organize dedicated workshops for customers with channel Partners and SE team Assist the Marketing team in organizing and preparing events Manage Partners participation in marketing programs, collaborates with Regional Marketing department.
Maintain established rhythm of Business (QBR, MBR) with Distributors and Managed Partners Joint Business planning and plan execution.
SalesforcePricing analysis
CHANNEL & MARKETING MANAGER - DEDICATED TO DISTRIBUTOR'S BUSINESS
HUAWEI ALGERIA
Dec 2018 – Aug 2020
- Business development :
Manage new and existing channel partners to increase product sales.
Build positive working relationship with partners to ensure smooth partner services.
Identify, recruit and on-board new channel partners to build business.
Coordinate with partners to identify new business opportunities for revenue generation.
Educate partners on product portfolio and complimentary services offered.
Work with partners to conduct product presentations to end users.
Develop profitable business model based on market trends and competitor activity.
Conduct business review with partners and recommend improvements.
Handle the online operations procedures related to distributor ( contract renewal ,payment, certifications and marketing).
Organize weekly meeting with the distributor to follow their activity ( commercial offers, delivery and performance).
- Marketing :
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Marketing strategyBusiness developmentPartner trainingEvent organizationChannel operations
MARKETING PRODUCT EXECUTIVE
REDBULL ALGERIA
Mar 2017 – Apr 2018
Organize weekly training sessions for Huawei partners’ engineers.
Follow the certifications process for each partner related to their yearly objective.
Prepare the necessary visa documents and accommodations for the partner's trips and training to China.
Organize conferences and workshops related to the activity of the department to promote products and solutions.
Collaborate with the regional marketing team to establish advertising campaigns in order to promote the brand.
Perform the channel operations online related to certifications.
Handle the marketing activities fees and follow the payment process with finance department.
Partner trainingEvent organizationChannel operations
Education
UNIVERSITY OF SCIENCES AND TECHNOLOGY OF ALGIERS
Master degree · Applied Geophysics
2015 – 2017
UNIVERSITY OF SCIENCES AND TECHNOLOGY OF ALGIERS
Bachelor Degree · Earth Sciences
2011 – 2015
UNIVERSITY OF SCIENCES AND TECHNOLOGY OF ALGIERS
2008 – 2011
Certifications
HCS presales service solution HUAWEI certification
HUAWEI
2019 – No expiry
Skills
SalesforceBusiness negotiationProject management
Languages
French (Native or bilingual proficiency)English (Professional working proficiency)