About
I am a marketing leader with over ten years of experience, most recently serving as Director of Growth Marketing at Storable, where I managed a $36M annual paid spend and led multi-disciplinary growth teams. My career spans roles in personal injury law firm marketing and e-commerce, with a strong focus on scaling revenue operations and building high-performing organizations.
My work involves architecting full-funnel revenue strategies using tools like Google Ads, Meta platforms, TikTok, and programmatic advertising. I have driven SEO growth, implemented AI-driven content workflows, and optimized Shopify and Klaviyo ecosystems to increase productivity and revenue. I also have experience with data infrastructure, attribution, and compliance in regulated industries.
What I'm looking for
Seeking a Director, Senior Manager, or VP marketing leadership role where I can drive full-funnel revenue growth and build high-performing teams. I thrive both building from the ground up and scaling existing organizations, architecting systems, budgets, and teams for the next stage of growth. I bridge creative vision with data-driven rigor and am open to any industry or stage. What I want most: meaningful challenges and a mission worth investing in.
Experience
Director of Growth Marketing
Jan 2024 – Dec 2026
● Spearheaded full-funnel media program, data infrastructure, $36M annual paid spend, and multi-brand strategy, achieving 15% YoY conversion growth.
● Led multi-disciplinary growth organization across search engine optimization (SEO / GEO / AEO), content, and pay-per-click (PPC), implementing frameworks to scale and differentiate brand positioning, eliminating channel cannibalization across 3 sites.
● Collaborated cross-functionally on building project-impact models, securing buy-in for technical roadmaps, driving 4x SEO growth.
● Transformed marketing operations by pioneering AI-driven content and creative workflows that tripled enterprise asset output and accelerated velocity.
SEOPPCAI-driven content
STORABLE - MARKETPLACE, Self-Storage Technology
Marketing Consultant
Jan 2024 – Dec 2025
● Orchestrated brand launch (visual identity, website, content) and lead generation engine for startup firm, managing agencies for SEO, web, and tech stack and developing marketing playbook / templates.
SEOBrand launchLead generation
WILLIAMS CAPUTO PLLC, Personal Injury Law Firm
Vice President of Marketing
Jan 2023 – Dec 2024
● Directed $9M marketing portfolio and organizational strategy, driving aggressive lead generation and high-value case acquisition.
● Maximized lead-to-client conversion rates and customer acquisition cost (CAC) by architecting a seamless operational bridge between marketing acquisition and internal intake workflows.
● Achieved +167% new client growth while doubling lead volume and reducing cost per acquisition (CPA) to target through full-funnel optimization and competitive gap analysis.
Lead generationCAC optimizationFull-funnel optimization
ZINDA LAW GROUP PLLC, Personal Injury Law Firm
Director of Marketing
Jan 2020 – Dec 2023
● Drove double-digit revenue expansion by architecting 13-person multi-disciplinary Marketing department across web, email / SMS, SEO, and paid and scaling Shopify and Klaviyo ecosystems.
● Navigated stringent FDA / FTC landscapes to substantiate high-value claims, ensuring 100% brand compliance during aggressive market scaling in dietary supplement / wellness sector.
● Modernized digital infrastructure by spearheading headless e-commerce overhaul and Rudderstack integration, significantly enhancing site speed and cross-platform data integrity.
● Accelerated performance metrics, including 2x organic traffic and 12% subscription growth by institutionalizing high-velocity A/B testing program and optimizing team workflows.
ShopifyCROSEOKlaviyoRudderstackBrand identityCreative productionSocial media
AMMD (Amy Myers MD), Founder-Led DTC E-Commerce
Director of Marketing and Communications
Jan 2019 – Dec 2020
● Orchestrated multi-channel engagement strategy across web, social, and live events and directed editorial vision and production for flagship magazine, elevating brand authority and student participation and value.
Multi-channel engagementEditorial productionBrand strategy
TULANE UNIVERSITY (NEWCOMB-TULANE COLLEGE)
Assistant Director, Digital
Jan 2015 – Dec 2019
● Founded and built inaugural Digital department and strategic framework, institutionalizing enterprise-wide governance and operational workflows for all primary digital properties.
● Spearheaded executive-level crisis communications for the Office of the President, protecting institutional reputation and ensuring community-wide safety and trust during critical incidents.
Digital strategyGovernanceCrisis communicationsProject managementQuality controlMarketing operations
TEXAS STATE UNIVERSITY
Education
University of Maryland Baltimore County
Bachelor of Arts · Graphic Design
New York University
Master of Arts · Graphic Communications Management
Skills
Executive CommunicationsSocial AdsPaid SearchAI Transformationmarteche-commercecross-functional collabbrand positioningCROlifecycle / retentionprocess transformationorganizational designteam buildingbudget and P&L managementMarketing analyticsData ArchitectureSEO/GEO/AEOperformance marketingrevenue operationsfull-funnel strategy
Languages
English (Native or bilingual proficiency)
