Caitlyn Lackie

Communications graduate from SUNY University at Albany

Coxsackie, NY 12051, United States

About

Communications graduate from SUNY University at Albany with hands-on experience in social media management, strategic outreach, digital content creation, and public relations across nonprofit, academic, and professional environments. Proven ability to manage organizational operations, develop advocacy-based campaigns, and communicate effectively across diverse audiences. Recognized performer and creative professional with a track record of producing high-impact content in fast-paced, public-facing settings.

Experience

Photography & Creative Direction (Freelance)

Photography & Creative Direction (Freelance)

Apr 2025 – Present

● Co-direct graduation and portrait photoshoots, guiding client posing, composition, and visual storytelling ● Collaborate with photographers to execute cohesive creative concepts aligned with client goals ● Manage on-site coordination and adapt to diverse client needs and expectations in fast-paced environments

Creative DirectionPhotographyClient Coordination

Professional Performance & Modeling

Professional Performance & Modeling

Jan 2017 – Present

● Worked in high‑pressure, public‑facing environments requiring professionalism, adaptability, and strong communication ● Selected as a runway, print, and commercial model for national fashion events and brands ● Experience includes New York Fashion Week (9 seasons), commercial swimwear campaigns, and brand partnerships ● Performed in television, short film, and live productions, demonstrating confidence, memorization, and stage presence

ModelingPublic SpeakingPerformance

Secretary and Public Relations

Under Construction Dance Team — University at Albany

May 2024 – May 2026

● Help establish organizational goals, structure, and implementation plans ● Managed operations for a 50+ member student organization, maintaining schedules, attendance records, and internal documentation to support team coordination ● Coordinated logistics for practices, performances, competitions, and travel, including facility reservations and event execution ● Drafted and disseminated professional communications to members, external partners, judges, and host organizations ● Collaborated with executive board on event planning, budgeting, fundraising, and large-scale performance production ● Led digital marketing and promotional strategy across social media platforms, designing branded content and maintaining consistent engagement ● Produced high-performing content, including a TikTok post reaching 127.7K views, increasing visibility and audience reach ● Managed public-facing communications and promotional materials, including flyers, announcements, and member recognition content ● Supported member recruitment and selection processes, mentoring team members and developing future board leaders ● Facilitated meetings, contributed to conflict resolution, and promoted team accountability and organizational cohesion ● Actively participated as a dancer and choreographer, contributing to choreography development, formations, transitions, and music selection ● Contributed to promotional efforts supporting a halftime performance at Madison Square Garden

Digital MarketingEvent PlanningSocial Media
Unbridled Sanctuary

Staff Communication and Outreach Team Member

Unbridled Sanctuary

Aug 2024 – Dec 2024

● Managed social media platforms and contributed to public-facing messaging promoting organizational mission ● Taught educational and advocacy-based content to support awareness of equine rescue and welfare issues ● Researched and proposed campaign ideas to enhance community engagement and outreach initiatives

Social Media ManagementAdvocacyCampaign Development
Unbridled Thoroughbred Foundation

Volunteer, Junior Ambassador / Docent

Unbridled Thoroughbred Foundation

Aug 2020 – Sep 2024

500+ Volunteer Hours ● Led educational barn tours for diverse audiences, including children and school groups, on rescued thoroughbred horses and equine safety ● Communicated sensitive topics (e.g., rescue from slaughter pipelines) using age‑appropriate, empathetic, and advocacy‑focused messaging ● Maintained in-depth knowledge of 50+ rescued horses, including individual histories and care needs, to support public education efforts ● Advocated for animal welfare and humane policy reform through outreach and mission‑driven education ● Supported daily animal care operations, including feeding, grooming, hydration, stall maintenance, and safe horse handling ● Assisted in training and mentoring new volunteers on protocols and animal handling procedures ● Contributed to event planning and execution, supporting on-site setup, décor, and attendee experience ● Promoted organizational mission and awareness initiatives through consistent public engagement and representation

AdvocacyAnimal CareEvent Planning

Intern Communications and Outreach Intern

GoGreenScene / Office of Sustainability, UAlbany

Jan 2023 – May 2023

● Researched and contributed ideas to design educational advocacy campaigns ● Supported marketing strategy and outreach initiatives promoting sustainability efforts ● Developed written content and presentations for campus campaigns ● Collaborated with community partners (e.g., CDPHP) to support engagement initiatives

AdvocacyMarketing StrategyPresentation Design

Camp Counselor & Swim Instructor

Coxsackie-Athens School Summer Recreation Program

Jul 2022 – Aug 2022

● Supervised and mentored young participants, ensuring a safe, engaging, and supportive environment ● Led swim instruction, helping children build foundational skills and confidence in the water ● Designed and facilitated age-appropriate activities to promote development and participation ● Communicated effectively with staff and families to support participant well-being and safety

Swim InstructionMentoringActivity Planning

Education

SUNY University at Albany

SUNY University at Albany

Bachelor of Arts · Communications

2022 – 2026
Columbia Greene Community College

Columbia Greene Community College

2022

Skills

Presentation DesignOnline Brand ManagementPublic MessagingAudience EngagementDigital Campaign StrategyContent PlanningSocial Media SchedulingDigital Content CreationSocial Media ManagementZoomCanva