Chloe Hall

Leads strategic B2C marketing programs from concept to execution, overseeing multi-channel campaigns, optimizing complex workflows, and aligning cross-functional teams to business objectives and KPIs. • Serves as the primary lead and point of contact for the B2C marketing line of business, managing 80+ campaigns with complex deliverables and consistently achieving 100% on-time delivery and launch • Directs a $800K marketing budget for vendor-supported projects, integrating external partners with internal teams, optimizing spend, and ensuring timely, high-quality campaign delivery • Led a cross-functional migration of thousands of members from a legacy platform to Verily Me, coordinating product, engineering, legal, regulatory, clinical, customer support, and marketing teams to deliver the launch ahead of schedule with minimal disruption. • Led the transition of the Marketing organization’s project management platform from Asana to Jira, successfully migrating 100+ epics and multi-channel campaigns while onboarding the team and ensuring on-time delivery

Managed marketing operations for B2C initiatives ensuring timely and high-quality campaign delivery. • Directed cross-functional, multi-channel marketing campaigns, acting as the central liaison for B2B and B2C teams to drive strategic alignment and flawless campaign execution • Planned and coordinated high-volume deliverables, managing workloads and timelines to meet deadlines • Improved team alignment and efficiency with structured meetings, documentation, and updated workflows

As a freelancer, advises and implements effective marketing strategies and business solutions to diverse clients. ● Conducted end-to-end campaign evaluations, uncovering actionable insights that informed optimizations for subsequent campaigns ● Migrated multiple client data sources into a single CRM, purged outdated records, and implemented a win-back email campaign, boosting email open rates by 20% and increasing memberships.

Led marketing strategy for the company’s largest nonprofit client, overseeing 3 direct reports and a $50K ad budget. ● Created post event reporting to measure the success of advertising campaigns and determine trends, attendance, and attrition percentages; saved 15k on advertising ● Boosted team productivity and accountability by optimizing workflows, standardizing process and implementing project channels that cut direct message volume by over 50% while enhancing transparency and collaboration ● Championed project management and communication tools, simultaneously overseeing 20+ initiatives with successful, on-time execution

Directed digital ad- campaigns, managing a $60K budget and 3 direct-reports, coordinating cross-functional teams to ensure on-time, on-budget delivery. • Built an intake process to streamline client and internal requests, improving turnaround and prioritization. • Created SOPs for new hires and contractors, reducing CEO workload and supporting strategic priorities

• Improved onboarding and training processes by creating SOPs and improving efficiency • Introduced a ticketing system and other tools that reduced CEO response time from from 3–4 days to under 24 hours. • Coordinated complex calendars and appointments, ensuring smooth daily operations and cross-functional alignment.

Foundations of Project Management

Coursea

Agile with Atlassian Jira

Coursea

Certified ScrumMaster

Scrum.org