Cosmin Tudorache

Developed and implemented strategic SEO/GEO initiatives focused on visibility in the context of Generative Search & AI, aligned with business objectives and the digital ecosystem. Designed and scaled SEO/GEO tests across content structures, templates, information architecture, and AI-ready formats to validate strategies and improve existing initiatives. Identified emerging trends in search and AI (SERP changes, new result types, evolving user behavior) to uncover competitive opportunities. Assessed SEO/GEO initiatives holistically — evaluating scalability, efficiency, and business impact — and prioritized them based on delivered value. Defined and documented SEO/GEO workflows to increase operational efficiency and enable replication of successful initiatives. Collaborated with product, marketing, content, and technical teams to remove bottlenecks and ensure effective implementation. Connected SEO activities to revenue and customer retention impact; identified and communicated additional commercial opportunities. Monitored developments in Generative Engine Optimization (GEO) and AI-powered search, proactively applying them to new strategies.

Managed end-to-end e-store optimization for Sephora Romania across desktop, mobile web, and app — with focus on SEO performance, content quality, and search experience. Handled on-page SEO including content optimization, metadata, and SEO-friendly site architecture across the entire product catalog. Built and maintained Beauty Offers landing pages using Page Designer in Salesforce Commerce Cloud (SFCC). Managed searchandising rules and ranking logic using Mirakl - Target2Sell, improving product discoverability based on local market priorities. Implemented and monitored Gift-With-Purchase (GWP) mechanics in SFCC. Tracked local performance via Google Analytics & Looker Studio; managed URL redirects, link structures, and content pages; flagged anomalies via Jira.

Executed full manual migration from legacy PHP to WordPress with custom HTML & CSS theme modifications; managed ongoing administration and content updates. Produced DTP materials (banners, posters, print collateral); redesigned social media presence with consistent visual identity; created videos using Adobe Premiere Pro & DJI.

Managed web development and full graphic design for all sports events; created print & digital materials (flyers, banners, roll-ups, bus graphics). Built and managed social media content strategy for Facebook & Instagram; implemented custom HTML & CSS modifications on the official website.

Executed full manual migration from legacy PHP to WordPress; built secondary website anale.litere.ro from scratch using Bootstrap (HTML & CSS). Handled ongoing maintenance, debugging, and content administration for the faculty's official web presence.