Dave Ransom

Smartsheet is a collaborative work management SaaS platform that empowers teams to plan, track, automate, and report on projects in real time. ● Created a multi-year roadmap for a $100M ARR feature set that ensured alignment with company strategy, migration plans, ARR goals, AI targets, and product vision.

Splice is the world’s largest and most popular royalty-free music sample library with a two-sided marketplace of creators and users. ● Redesigned Splice’s pricing, differentiation, and packaging models to increase ARPU by 30% by uncovering new customer segments, values, key problems to solve, willingness to pay, and price point optimization using a series of Kano, Conjoint, and Van Westendorp analysis. ● Increased potential trial-to-subscriber and intra-tier conversion 25% by designing an innovative reverse trial, personalized onboarding, modernized exit surveys, and upselling experiments. ● Tripled cross-functional collaboration in one quarter by pinpointing high-impact problems, aligning feature sets across pods, developing a growth playbook, and multi-product roadmap.

Earbuds is an iOS and Android app where users can share and chat about music regardless of streaming provider subscription. ● Built and led a team of designers, engineers and QA to create entirely new iOS and Android apps that revived the business, raised $3M over two additional funding rounds, and provided a path to monetization in 8 months, all with no ad-spend. ● Drove Earbuds’ App Store ratings to 4.5 stars and increased review volume tenfold by optimizing App Store strategies, in-app funnel-based notifications, and social media campaigns. ● Spearheaded inaugural GenAI feature set, “Earbot,” an AI playlist curator and assistant, increasing user retention and DAU/MAU by 50%.

● Created a macOS app for AppleCare managers, Insights, in 8 months that used machine learning to reduce planning time 50%, improve employee performance by more than 50%, and save over $220M in efficiencies. ● Led several product teams to innovate on 13 global SaaS web apps, GBI Portal, worth over $100M, each with over 60,000 internal business users, within a $500K/yr budget. ● Key contributor to AppleCare-wide metric and change management programs, known as Case AHT, saving over $65M while measuring the customer journey across all support channels for the first time in Apple history.