About
I've built marketing functions from zero. My playbook is consistent: execute the 0-to-1 (or necessary) build, optimize in alignment with business goals, add a dash of creativity and innovation, then scale it into an efficient marketing engine.
With 20+ years across enterprise SaaS, AdTech, data & infrastructure, and retail tech, I specialize in helping scale-ups "look bigger than they are"—turning market whitespace into brand authority, pipeline, and measurable revenue.
At MadConnect, I was the first full-time marketing hire and team-of-one. I defined a new category and built brand, content, and demand gen from scratch—driving 106.7% YoY pipeline growth and influencing 97.5% of total revenue.
At dunnhumby, I created a new category and rebuilt the North America marketing function. My team generated up to 18x ROMI each year and launched the annual dunnhumby Retailer Preference Index (RPI)—the U.S. grocery benchmark report still anchoring ALDI’s national "Low-Price Leader" campaigns.
With enterprise budgets or lean resources, I prioritize work that directly impacts business goals. As a player-coach, I bridge the gap between high-level strategy and tactical execution—from shaping product positioning to building investor decks.
If you need a marketing leader (fractional or full-time) to build brand, drive demand, and accelerate pipeline, let's connect and chat.
What I'm looking for
My sweet spot is helping scale-ups turn complex technology into compelling market narratives that drive pipeline. I’ve led GTM strategy and marketing execution across B2B SaaS, data platforms, and AdTech/MarTech—balancing strategy and vision with rolling up my sleeves to build.
Although much of my background is in SaaS and data, I’m also interested in bringing my experience, creativity, and passion to high-growth teams in Supply Chain, Logistics, Energy, and adjacent spaces.
Experience
Fractional Marketing Leader & Advisor
Jan 2021 – Present
• Direct end-to-end marketing strategy and operations for global B2B clients, including blockchain analytics, robotics, and eCommerce. Build and lead marketing teams and managed agency partners to optimize MarTech efficiency, deliver measurable ROMI, and grow pipeline.
• Partner with global executive leadership to architect GTM strategies and hands-on execution. Align marketing and sales motions to accelerate sales cycles and customer acquisition.
• Readied retail technology client for exit by resetting brand narrative, product positioning, and go-to-market fundamentals—the company was acquired within five months of engagement start.
GTM StrategyMarTech optimizationMarketing StrategyMarTech
Various Companies
Vice President of Marketing
Mar 2025 – May 2026
• Strategic Brand & GTM Transformation: Orchestrated corporate brand repositioning and website overhaul to launch new “Intelligent Connectivity Layer” category. Led go-to-market for multi-product portfolio, growing YoY pipeline value by 106.7% and YoY deal volume by 45.9%.
• Revenue & Function Building: Built marketing function and tech stack from scratch as “first hire,” collaborating with Sales leadership on pipeline strategy. Influenced 97.5% of total revenue and delivered 105.2% YoY increase in closed-won value through owned event strategy and persona-based demand gen.
• Sales Enablement & Enterprise Growth: Partnered closely with Sales to support 100% of enterprise sales cycles with proposal development and high-impact assets. Scaled contact database by 229%, deployed HubSpot Breeze AI to accelerate new customer acquisition and account expansion.
• Thought Leadership & PR: Managed PR agency and executive content pipeline to drive 61.7% YoY increase in LinkedIn followers. Used organic reach to provide strategic sales “air cover” and establish market authority.
PositioningCategory CreationBrand DevelopmentSales EnablementAI Workflows
MadConnect
Vice President of Global Marketing
Aug 2021 – Aug 2022
• GTM Turnaround & Brand Repositioning: Relaunched legacy brand with provocative positioning, targeted go-to-market strategy, and updated design—reducing sales cycles by 75% and achieving marketing-sourced revenue target in nine months.
• Marketing Engine Rebuild: Rebuilt marketing team and vendor structure to align with PE-directed business goals, operating as a hands-on player-coach to generate 10x ROMI.
• Content & Social Growth: Scaled paid and organic social strategies using video and executive thought leadership, driving a 126% increase in LinkedIn followers and accelerating SQL conversion.
Product MarketingWebsite DevelopmentPR & Thought LeadershipContent Marketing
DemandTec
Vice President of Marketing, Americas
Feb 2017 – Feb 2021
• GTM & Global Repositioning: Rebuilt North America marketing function (and team up to 7) to drive 18x ROMI and spearheaded global rebrand—launching a new category recognized by press and analysts within a year.
• Cornerstone Content: Produced inaugural and annual dunnhumby Retailer Preference Index report (labeled "grocery retail's Gartner Magic Quadrant") that fueled account-based marketing flywheel, influencing 100% of annual revenue. Converted content and insights to ramp brand authority and power proactive PR and executive thought leadership, driving earned media value equivalent to 13.8x paid media.
• C-Suite Event Strategy: Architected twice-yearly customer events for C-suite attendees, exceeding pipeline and executive engagement KPIs by 100%+ annually.
Events & Trade ShowsProprietary ResearchPartner MarketingPositioning & MessagingCategory Creation
dunnhumby
Director of Marketing, North America
Feb 2011 – Dec 2016
• Demand Gen & ABM Acceleration: Drove 6x ROI and 25%+ of global marketing-sourced revenue by optimizing field marketing and account-based strategies. Partnered with Sales to refine lead scoring, segmentation, and A/B testing workflows, accelerating MQL-to-SQL conversion.
• Customer Advocacy & Events: Produced inaugural and annual DataXu Summit for 200+ C-suite and decision-maker attendees, with content focused on education and customer advocacy—inaugural event delivered 2x ROI within 30 days.
• Award-Winning Event Series: Conceptualized and executed proprietary event series across 12 cities, driving 22x ROI and winning two Business Marketing Association awards.
Field MarketingContent MarketingDemand GenerationSales EnablementAccount-based Marketing
DataXu (acquired by Roku)
Manager of Marketing & PR
Singularity University
Education
University of California at Davis
Bachelor of Arts · Political Science
Certifications
Certified Digital Marketing Professional
Digital Marketing Institute / American Marketing Association
Jun 2023 – No expiry
Professional Certificate, Public Relations
University of California at Riverside
Skills
AI WorkflowsThought LeadershipAnalyst RelationsPublic RelationsCategory CreationGTM Strategy
Languages
English (Native or bilingual proficiency)
