Dirk Rowe

Led end-to-end systems architecture to multi-product design execution spanning physical embedded HMI, mobile apps, and predictive ML layers. Smart Shower HMI & Architecture Strategy (Moen & House of Rohl). Led the foundational user research (UXR), interaction architecture, and system strategy map for next-generation digital smart shower and spa ecosystems (Codenames: Atlas & Apollo). Developed a custom engineering workflow bridging Figma directly into Qt Design Studio to map multi-brand user flows against strict hardware constraints. Designed scalable state mechanics and validation matrices supporting 2 to 8 physical valves, and established the baseline BLE provisioning framework adopted across the global product division. Shutoff Control, Flo’s primary function. Tested 104 concepts across 300+ users to uncover insights that deliver system truth. Key is to match user’s mental model to the state of home and device. Built interactive Rive state machines to handle hardware Solenoid Valve (SOV) shutoff controls. Documented and accounted for all logical states, inputs, and deep layer interactions to ensure flawless physical-to-digital execution in fluid dynamics. Predictive AI, Retention & North Star Vision. Spearheaded the long-term North Star product vision for the next-generation Moen Flo v2 ecosystem. Led the product design architecture for "The Lazarus Project," engineering system-level UX workflows and re-engagement. Reengineered the entire core device notification architecture, mapping the technical state mechanics between cloud backend ML models and real-time mobile touchpoints. Designed a unified, multi-platform framework across iOS/Android Live Activities, watch complications, and push systems to translate abstract ensemble ML model training cycles, background data noise tolerances, and predictive auto-shutoff capabilities into synchronized, highly legible user states that optimize consumer trust and system transparency during automated device shutdown events.

Partnered with Meta AI (FAIR) research scientists to launch 8 state-of-the-art foundational models and public demonstrations, including CICERO (Published in Science), Segment Anything, NLLB, DINO v2, UST, M4T, Protein, and Facebook Integrity. Bringing research, vision and capabilities to product application strategy. CICERO, interactive redesign of the game Diplomacy with fully responsive react native web approach. Milestone set to increase user base, establish interactive game play, and improve interaction behavior supporting competitive game play in apt to collect data to improve neural network performance milestones. Contributed end milestone of Publication in Science (co-authorship); Human-level play in the game of Diplomacy by combining language models with strategic reasoning. NLLB, language translation model for low resource languages, foundational narrative and vision creation, helping inform future FOA product integration, Product centric UX research, partnering with UXR studies to uncover insights in Wikipedia integration, assisted launch team for public campaign, early adoption of Meta’s re-brand and design system into NLLB Stories Demo. Large merge support into Seamless Communication, creating translation concepts for VR Horizon Worlds, speech translation app, and supporting research evaluation tooling. Segment Anything, in-browser computer vision segmentation. Establishing narrative and visionary to launch public demonstration. Re-imagining segmentation in a guided user experience, integrating Meta brand into narrative alongside establishing UI patterns for demo, interaction design and animation - working closely with engineering partners to quickly iterate and conceptualize various depths of functionalities and responsive react web.

Accomplished in business alignment with user needs and user values in iOT Conversational ML with hardware enabled iOT smart home products. Scaling pilot program UX/UI/ Brand / Design System to CES launch with Commercial Production React Native App. Scaled to 9 products, enterprise systems. Supported vast partner distribution channels, producing product kits for Costco, home depot, bestbuy, amazon and Kohler. Worked tightly with software engineer and prod teams under AGILE/JIRA, as well as, Industrial Design, and mechanical engineers. Achieved company objectives with design impact of 5 Star App Store Ratings, #1 Accuracy in Market, Best rated customer support, design ecosystem, and scaling retail distribution channels, honing business priorities throughout partnerships, social campaigns, and support all marketing efforts, created phyn.com produced highest e-commerce purchases and traffic. Product: React Native iOS and Android User Interface Design + Art Direction, Typography, Illustration, Iconography, Animation/ MicroInteraction, Page Transitions, Lottie Animations, VFX Animation. Marketing: Product retail launch kits, Web UXUI Design, Art Direction, Design System Language, Product/Lifestyle Photography, Illustration, Packaging, Brochures, Salesforce Emails, Marketing Email Templates and social ad campaigns/video. Awards: Red Dot Design Award 2019, Green Product Award Selection 2019, iOT Award Innovation, CES 2018/2020 Innovations Award, Design Plus ISH, Gitex, Best of Products AN 2019. Tools: Sketch, Figma, Abstract, Zeplin, Invision, Lottie, Keyshot Pro, Blender, Premier, Aftereffects, Illustrator, Photoshop, Indesign, Principal, JIRA, Workfront DAM Asset Management

Design focus on B2B integrated payments software and hardware for merchant financial ecosystems. Growing the design system from wfp to uwp mOS. Understanding company goals to align with user feedback and interviews. Helping company leverage design brainstorm session and user journey engagement analysis develop IA/UX, designing user interface, Saas and api software integration/documentation. Design language evolution across products while creating visual user interface for on device hardware, card payments app, micro ui display payment design, and large scale enterprise integration, Groovv Merchant Payment software, including a uniquely guided payment device configuration tool that set up, connects large payment networks and troubleshoots your payment devices and gateway network.

As a User Interface designer at Weezlabs, I worked directly with many amazing clients to help build and refine their dreams from creating their brand personality to launching in the App Store. Clients bring in their ideas, and we helped to work out the best possible product solutions for maximum mvp. One of the most notable, Tumbleweed, was my first app featured in the App Store alongside editors choice working with Shaun Neff and Cisco Adler. From gaining priceless knowledge of iOS design language, material design, android, lollipop, agile, scrum, Atlassian Jira, and managing multiple projects to building full scale app enabled business, the immense growth as a design professional has centered my focus on branding and product design.

Duties and responsibilities consisted of creating a business relationship of continuity through formulating creative solutions and strategies followed by extensive Interactive User experience and user interface research. Our detailed workshops molded the minds of many talented individuals of intelligence setting out to develop an agile build strategy for our clients. Our focus is business to business software based for large enterprises that are in need of technological software solutions to conduct strategic analysis of their infrastructure demands with user-friendly conscious data driven results. Primary objectives consisted of collaboration with the industry's leading software and development scientists. We centered our focus around data applications as well as distribution channel commerce platforms. Several projects that we had collaboration with are the notable PPG and Toyota manufacturing assembly line diagnostic tool, and a responsive donation tool for UnitedWay of Allegheny. In this, we conducted user experience research in apt to build a customizable SalesForce driven responsive donation tool.

Wire framing and architecting user experiences that adapt to a multitude of digital devices. Working with this brilliant team and exclusive clients has been a wonderful collaborative effort in establishing brands, maintaining user friendly experiences, implementing innovative functionality, and making aesthetically pleasing apps come to life. • Utilize IOS7 + Responsive Web Design knowledge and skills for optimal development guidelines while providing a well thought out - quality product - that establishes user friendly interaction across multiple web platforms + browsers. •Concept Development: Extensive product research to meet the consumers needs. Establish pros and cons of competitors. Creating an authenticity that differentiates one from others. • Information Architecture: Wire framing responsive applications aligned to 3 Breaks; Mobile, Tablet, and Desktop. Conceptualizing functionality and transition flows. •Design Lead for User Experience: Establishing the goals of their users while meeting the demand for an intuitive flow of complex visual processes, simplifying the vision. •Client Relations: Working directly with clients on a weekly basis, maintaining a tightly bonded relationship through goal oriented communication analyzing every detail of their product - how to improve, how to innovate, and formulating experimental solutions - quoted by clients as "A refreshing Experience of Creative Design Genius when collaborating, especially with an eye when it comes to detail."

While working for DevBridge Group, I've had the opportunity to architect and design experiences for a range of clients such as Microsoft and Monotype. Although Information Architecture wasn't my strongest point throughout the projects, it has always struck me with interest. It was made apparent that when it comes to less complex systems, wire frames and the architecture of a digital solution is more practical. As for user interface, I've grown with my design sense in apt to utilize whitespace and CSS3 conscious elements. Keeping things subtle, to the point and harnessing simplicity into a conglomerate of consistent design language.

Within the Pharmacy affiliates, several companies had gone through a brand image transformation. In this shift, we re-imagined the brands and websites for each company, including evil lizard, brand stitch, medfast, national sign, pittsburgh brick, pharmacy gpo, and pharmacy podcast. This kick start to my career had helped tremendously in research and execution of experimental design that lead to a better understanding of industry standards.

Designing websites for small businesses, Social Media Integration, and some illustration.