About
I am a content strategist and editorial leader with over 15 years of experience spanning journalism, higher education, and healthcare marketing. Most recently, I have worked as a freelance content specialist and project manager since 2021, building and rebuilding institutional websites and leading editorial projects from architecture through launch.
My work spans UX writing, CMS platforms like Drupal and WordPress, and SEO. I have developed patient-facing content on complex medical conditions, produced degree program pages that support enrollment marketing, and created editorial coverage for university research initiatives. I have also managed content for diverse audiences, including building a Chinese-language microsite for Temple University.
Experience
Content Specialist & Project Manager
Sep 2021 – Present
● Led the rebuild of Temple University's Kornberg School of Dentistry website for the dean's office, owning the project end to end (from pitching site architecture to drafting content and managing photo shoots) with a focus on spotlighting the school's research efforts.
● Identified content gaps across Bayhealth's health system websites and, working with subject-matter experts and UX consultants, developed patient-facing content on complex conditions and treatments across oncology, cardiology, neurology, orthopedics, and more.
● Designed and built a Chinese-language microsite for Temple University in collaboration with writers, web developers, and translators, extending the university's reach to a new international audience.
UX WritingContent StrategyWebsite Architecture
Freelance
Content Manager
Nov 2018 – Sep 2021
● Wrote and produced 100+ degree program overview pages that drove hundreds of thousands of pageviews year over year, directly supporting enrollment marketing goals.
● Provided concepts and copy for admissions and program brochures, and reported on newsworthy developments across campus for university publications.
● Rebuilt institutional websites in partnership with design and development teams, working directly with deans and administrators to align content with brand and enrollment strategy.
Content WritingEnrollment MarketingWebsite Rebuild
Temple University
Communications Specialist
Jun 2018 – Jan 2019
● Produced content across formats (press releases, articles, web content, print materials, and executive speeches) for the university's central communications hub.
● Served as content specialist for the Penn Memory Center, providing editorial advice, original research, and in-depth reportage for the Alzheimer's and dementia community.
● Interviewed academics, physicians, scientists, and notable alumni to produce editorial coverage of the university and health system's research and initiatives.
Press ReleasesEditorial ResearchContent Production
Penn / Penn Medicine
Senior News Editor & Features Writer
Feb 2013 – Jan 2018
● Oversaw editorial operations and staff across multiple print and digital publications ranging from 2,500 to 85,000 circulation, leading stories from pitch through publication.
● Wrote in-depth personality profiles and features, including Keystone Award-winning profiles of a woman who escaped Nazi Germany as a child and an early 20th-century industrialist known as "The Asbestos King."
● Reported on subjects ranging from refugees who fled war and persecution (including survivors of the Syrian civil war and the war in Yemen) to musicians, actors, and comedians such as Buddy Guy, Brian Wilson, Wilco, and Julien Baker.
Editorial ManagementFeature WritingInvestigative Reporting
Digital First Media
Education
Arcadia University
Bachelor of Fine Arts · English Literature
2011
Skills
interviewingjournalismcreative ideationpresentingstorytellingcontent marketingproject managementwritingcopyeditingcommunicationsLong-Form ReportingEditorial StrategySEOWordPressDrupalUX Writing
Languages
English (Native or bilingual proficiency)
