About
I am an industry expert with 6 years' experience in Strategy, Operations, and Business Development. Most recently at TikTok Shop, I have fast-tracked my career progression with two promotions in 3 years and currently lead strategy as Strategy Manager reporting to the Head of ID SMB TikTok Shop.
My work spans leading commercial marketplace incubation and merchant activation at ZALORA Group and ShopeePay, where I onboarded thousands of sellers and brands and led key strategic initiatives. I have managed cross-functional projects involving AI-Chatbot, platform integration, and product solutions, collaborating closely with product, finance, sales, and technology teams to drive growth and operational improvements.
Experience
Strategy Manager
ByteDance, TikTok Shop
Feb 2022 – Present
Fast-tracked career progression with two promotions in 3 years, now leading strategy as Strategy Manager. Current reporting to Head of ID SMB TikTok Shop.
Led quarterly GMV/cost projects with clear ROI and maintain 50% of the GMV Platform.
Led Platform-Level Projects: AI-Chatbot, Platform Integration, Product Solution, BPO Strategy.
Collaborate across functions, ensuring alignment with company OKRs and reinforcing the complementary value of the projects.
Strategy ManagementAI-ChatbotPlatform Integration
Education
Budi Luhur University
Bachelor of Economics · Accounting and Business
2014 – 2018
Certifications
The British Institute Business Communication
The British Institute
2018 – No expiry
