Einstein Ashioya Audi

● Designed and executed customer engagement campaigns across CRM campaigns that is push notifications, SMS, email, and in-app messaging to drive activation, retention, and repeat usage across loans and credit products. ● Analyzed customer cohorts to identify trends, risks, and opportunities across acquisition, activation, and retention funnels. ● Drafted, reviewed, and optimized lifecycle communication copy while ensuring brand tone, clarity, and regulatory compliance. ● Monitored daily campaign performance and customer behavior, proactively flagging drop-offs, anomalies, and optimization opportunities. ● Built automated onboarding and engagement flows to guide users through onboarding, loan applications and repayments reducing drop-offs across key funnel stages.

● Owned end-to-end performance marketing strategy and execution across Meta Ads, Google Ads, display, and search campaigns, reducing cost per click from $0.10 to $0.01 within three months and improving ROAS by 2x through bid optimization, audience refinement, and creative iteration. ● Led creative strategy for paid campaigns in collaboration with designers and content teams, improving conversion rates by 25% through high-converting creatives, optimized landing pages, reduced user friction, and stronger alignment between ad messaging and user intent. ● Defined, tracked, and optimized key performance metrics including CAC, CPA, ROAS, LTV, conversion rates, and payback periods, reducing CPA by up to 60% through advanced audience segmentation, retargeting strategies, and exclusion of low-performing cohorts. ● Built and scaled lifecycle marketing programs across SMS, push notifications, email, and in-app channels, driving a 40% improvement in onboarding conversion and increasing repeat usage by 25% through personalized engagement campaigns based on user behavior and eligibility. ● Developed segmentation frameworks and data-driven targeting strategies that improved campaign efficiency by 30%, increasing open rates, CTRs, and conversion rates through continuous A/B testing of messaging, timing, creatives, bidding strategies, and channels. ● Designed and executed structured experimentation frameworks across creatives, copy, landing pages, and bidding models, using analytics and performance insights to continuously improve campaign scalability and marketing efficiency. ● Led on-ground marketing activations including roadshows, campus campaigns, and SME outreach programs to drive app downloads, product awareness, and customer acquisition. ● Collaborated cross-functionally with product, data, and sales teams to align marketing campaigns with product features, user experience and commercial objectives, contributing to growth in acquisition, activation and retention metrics. ● Recognized with the IBM Innovator Award for leveraging data-driven strategies and experimentation to improve marketing performance, user growth, and campaign efficiency.

● Supported CRM and customer engagement initiatives by analyzing customer behavior and lead conversion trends. ● Analyzed operational and customer data using Power BI and Tableau to inform decision-making and improve customer experience. ● Collaborated with sales and operations teams to improve communication processes and reporting.

Digital Assurance

PwC Switzerland

Digital Marketing Certificate

Google Digital Garage

Advanced Data Analytics Certificate

Google Analytics Academy

Data Analytics Professional Certificate

Google

Business Analytics for Decision Making

University of Colorado