Ekaterina Barsukova

International technology company developing high-traffic B2C web and mobile products across multiple markets. ● Standardized workflows and Jira WBS templates, reducing time-to-market by 50% and doubling release frequency. ● Translated user feedback into requirements for a redesigned registration flow, reversing a 30% acquisition decline and increasing acquisition by 14% above baseline. ● Reprioritized product initiatives, reallocating ~25% of backlog capacity to initiatives with higher revenue potential. ● Hired 20 Product Owners as the PO function grew from 10 to 54 people, supporting 15 teams and ~50 products. ● Led and developed 15 Product Owners through mentoring and development frameworks, shortening onboarding by 25–30% and enabling 3 promotions and 6 role expansions.

Russia’s largest universal bank and digital ecosystem, comparable in scale to JPMorgan Chase. ● Designed targeted B2B campaigns, increasing application conversion by 15-25% vs. non-targeted campaigns. ● Built reusable SQL/SAS scripts for automated audience selection, reducing campaign preparation time by ~30%. ● Executed ~3 campaigns per week and 1-2 A/B tests per month, validating ~one-third of 10-15 hypotheses and informing backlog decisions.

Russian member firm of PwC, providing audit, risk, technology, and consulting services. ● Assessed ~250 IT controls within a 750+ control audit, identifying gaps across data and process controls. ● Developed process maps and risk-control matrices, improving visibility into business processes, IT systems, risks, and controls.

AI for Product Owners

Scrum Alliance

Managing AI Projects: From Strategy to Delivery

Johns Hopkins University

Foundations of User Experience (UX) Design

Google

Metrics that Matter: Improving Product Outcomes

Scrum Alliance

Professional Scrum Product Owner I (PSPO I)

Scrum.org