EMAN ARSHAD

• Grew personal Tik Tok following to 4,000+ and Instagram to 2,000+ and still growing everyday due to strategic content creation and trend adoption. • Major in film editing, transitions and cinematic content with an average high view to completion rates. • Formulate and implement platform algorithm analysis and audience behavior content strategies. • Keep track of content calendars, engagement with audiences as well as performance analytics to maximize reach.

• Edit podcast content into engaging short-form videos optimized for TikTok, Instagram Reels, and LinkedIn, using captions, jump cuts, and pacing techniques to increase retention. • Produce promotional videos for brands, companies, and educational institutions, aligning visuals with marketing goals and brand identity. • Create workplace and behind the scenes content to showcase company culture and day-to-day operations. • Apply platform specific editing styles tailored for TikTok, Instagram, and LinkedIn audiences. • Use AI tools such as Kling AI and other generative platforms to enhance video production and efficiency. • Analyze performance metrics and audience behavior to refine content strategy and improve reach.

• Elite training in strategic communication and media management in the most prestigious defense media organization in Pakistan. • Evaluated social media metrics and engagement data to support content planning of national-level campaigns. • Gained in-depth knowledge about the analytics of the audience and performance metrics. • Acquired practical skills and competence in high-pressure media setting and need to be accurate and strategic. • Added to the content planning meetings, bringing new vision to the trending formats and platforms. • Acquired knowledge in: Strategic Communication, Media Analytics, Crisis Communication, National Brand Management.