Eva Moura

Ad Operations Specialist

Lisboa

#OpenToWork

About

I am a digital marketing professional with experience managing and optimizing online performance campaigns across multiple platforms including Meta, Google, Microsoft, LinkedIn, TikTok, and Reddit Ads. Most recently, I have worked as an Ad Operations Specialist since July 2023, building on my experience since 2018 in digital marketing and client management. My work spans campaign development, performance analysis, and reporting using tools like Looker Studio and Shopify. I have hands-on experience with email marketing, social media management, and content planning, as well as paid media management including Search & Display Ads, copywriting, and A/B testing. I am skilled in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Reddit Ads, and proficient in Excel and Adobe Illustrator.

Experience

Doutor Finanças

Ad Operations Specialist

Doutor Finanças

Jul 2023 – Present

Development of creative campaign concepts and end-to-end management of lead generation campaigns across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit Ads. Performance analysis, campaign optimisation, conversion tracking, reporting, and Shopify store management.

Google AdsMeta AdsShopify
Klüg Creative Agency

Campaign & Data Manager Jr.

Klüg Creative Agency

Feb 2022 – Jun 2025

Management of content for social media and digital channels, including the definition and implementation of strategies for lead generation. Experienced in analyzing and reporting on digital marketing actions and campaigns, as well as overseeing commercial client management.

Meta AdsGoogle AdsTikTok AdsSocial Media ManagementLead GenerationDigital Marketing

Digital Marketing Analyst Junior

Lusodados - Web Design and Digital Marketing

Aug 2021 – Jan 2022

Accounting and Budgeting. Specialized client support and project management. Creation and optimization of Landing Pages. Paid Media Management - Search & Display Ads, Copywriting, A/B Testing. Graphic Media Design.

Search AdsDisplay AdsA/B Testing
Hostel No Limit Bairro Alto

Receptionist/Front Desk

Hostel No Limit Bairro Alto

Jan 2018 – Dec 2020

Management of hostel bookings using the platform Cloudbeds and management of Walking Tours and PubCrawls reservations, in partnership with Discover Lisbon, using the system TrekkSoft. Shift opening and closing. Processing of card transactions such as payments and returns. Stock and packages processing and organization.

CloudbedsTrekkSoftPayment Processing

Education

IPL - School of Communication and Media Studies

Bachelor's Degree · Public Relations and Business Communication

2018 – 2022

Skills

Adobe IlustratorSocial Media ManagementEmail MarketingExcelLooker StudioReddit AdsLinkedIn AdsTikTok AdsMicrosoft AdsGoogle AdsMeta Ads

Languages

Portuguese (Native or bilingual proficiency)English (Full professional proficiency)Spanish (Limited working proficiency)French (Limited working proficiency)