Erika Dias Pereira

Led institutional, B2B, and B2C marketing strategies, commercial planning, and Business Intelligence (BI) for NWB, optimizing advertising inventory and expanding profit margins on media projects. Restructured the business model for influencer agency TEIA (formerly NWB Creators), spearheading its rebranding, strategic planning, and pricing models to maximize revenue generation in the advertising market. Managed the strategy and launch of the Acelerados and Desimpedidos FAST TV channels (Samsung TV Plus, LG Channels), broadening programmatic monetization and Ad Sales opportunities. Structured BI dashboards to drive executive decision-making, evaluate campaign ROI, and design new cross-platform commercial products across digital, linear TV, TVC, and live events. Key Achievements & Case Studies: FIFA World Cup 2026: Overseeing production, commercial deliverables, and budget management for the 2026 World Cup broadcast on N sports. Supercopa Desimpedidos: Spearheaded the strategy and execution of this 3-day flagship proprietary event, surpassing 258 million views and driving strong commercial returns. Master Sponsorships: Secured and executed master sponsorship deals with global brands including Centauro and Bozzano. Market Positioning: Established NWB as a premier creativity and influence hub across the sports ecosystem.

Negotiated and led high-impact sponsorship packages and B2B strategic partnerships with top-tier advertisers and broadcasters (e.g., Ambev, TV Globo, Record). Managed campaigns focused on boosting DAU (Daily Active Users) and Time Spent by merging content strategy, data intelligence, and commercial investments. Created and produced the "Kwai Chef" reality show in partnership with Tastemade, seamlessly linking advertisers, creators, and audiences while driving user retention and conversion. Led a public-interest partnership with the Superior Electoral Court (TSE) to combat misinformation, and executed high-visibility national activations (Carnaval in Salvador, Rio, and SP; A Fazenda; Big Brother Brasil 2024).

Played a key role in drafting annual strategic plans during the Viacom/Paramount acquisition, establishing growth milestones, market expansion goals, and P&L revisions. Developed novel ad formats and integrated Branded Content solutions beyond YouTube, successfully diversifying and scaling revenue streams. Headed the commercial post-sales department, ensuring strictly contractual KPIs (views, engagement, ROI) were achieved for major clients (e.g., Dorflex, ELO). Directed the international roll-out of the Backdoor brand into the Mexican market, overseeing local production teams, script adaptations, and B2B positioning.

Developed integrated cross-media commercial solutions combining broadcast television and digital platforms. Managed Ad Planning, brand alignment, and commercial script integration, highlighted by the strategic integration and activation of Barilla on MasterChef Brazil.

Prospected and developed Branded Content and advertising projects for major corporate clients (e.g., Natura, SulAmérica). Conducted market research, created commercial proposals, negotiated B2B agreements, and managed project budgets.

Led brand positioning and regional integration for flagship networks (Cartoon Network, TNT, CNN) across Brazil and Latin America. Partnered directly with regional Ad Sales, Content, and Tech teams (US & Argentina) to build innovative commercial solutions (e.g., Coca-Cola NBA Branded Content; interactive Oscars Twitter ads). Contributed to the launch of OTT / On-Demand streaming platforms (CNGO and TNTGO).

Artificial Intelligence Applied to Digital Innovation

MIT