About
I am a digital strategist and frontend developer with over seven years of experience building and owning full digital ecosystems, including React-based websites, brand campaigns, and paid social. Most recently, I have been the External Relations Manager at Explora Science Center & Children's Museum, where I have led brand strategy and digital communications since 2026.
My work spans HTML, CSS, JavaScript, React, Node.js, and Shopify, combined with design tools like Figma and Adobe Creative Suite. I have built and optimized Shopify storefronts, driven social media growth using Meta Analytics and Google Analytics, and applied UX and accessibility standards (WCAG 2.1) to web projects. I also use AI tools to accelerate content production and campaign workflows across multiple channels.
Experience
External Relations Manager
Explora Science Center & Children's Museum
Sep 2024 – Present
● Owned full website strategy, UX, and accessibility (WCAG 2.1) as the org's primary digital decision-maker, applying a design-first lens to every build decision.
● Drove 29% Instagram engagement growth and 31% follower growth quarter over quarter; delivered 80% YoY growth in Facebook views and 51% in new followers through organic strategy alone.
● Ran paid social campaigns at $0.14 CPC, 70%+ below industry benchmark, using Meta Analytics and Google Analytics to guide targeting, creative, and budget decisions.
● Built and maintained cross-functional digital systems (web, print, social, grant reporting), improving publishing workflows org-wide
Brand StrategyAI ToolsDigital AdvertisingWCAG 2.1Meta AnalyticsGoogle Analytics
Co-Owner & Creative Director
ShopErah.com
May 2017 – Dec 2023
● Built the brand from the ground up, owning every touchpoint from visual identity to storefront code, proof that design and development work better together than apart.
● Designed, built, and continually optimized the Shopify storefront, balancing usability, branding, merchandising, and customer experience in one unified system.
● Grew organic social following through platform-specific content strategy, producing all text, image, and video content.
● Managed inventory, order lifecycle, vendor relationships, and in-house production for apparel and printed goods.
ShopifyBrand IdentityContent Strategy
Software Engineer Intern
Meow Wolf Inc.
Jun 2023 – Aug 2023
● Contributed to a production ticketing platform, improving frontend usability, accessibility, and interface functionality within an existing codebase.
● Collaborated with software engineers through Git-based workflows, code review, QA testing, and Agile sprints.
Frontend DevelopmentAccessibilityGit
Education
Central New Mexico Community College
Associate of Applied Science · Software Development
2027
Certifications
Full Stack Web Development Certificate
CNM Ingenuity
Dec 2022 – No expiry
UX/UI Design Certificate
CNM Ingenuity
Jun 2022 – No expiry
Skills
Meta AnalyticsTechnical DocumentationAgile WorkflowsQA TestingCMS ManagementGitHubDigital Campaign StrategyWebsite StrategyBrand IdentityUX & AccessibilityResponsive Web DesignShopifyWordPressAdobe Creative SuiteFigmaNode.jsReactJavaScriptCSSHTML
