Eilyn Segura

Lead the development and execution of the global media relations strategy to elevate Merck’s profile for scientific innovation, product approvals, policy engagement and corporate reputation. Spearhead media strategies that enhance corporate reputation, securing major coverage in Tier-1 publications. Build and maintain strong relationships with key media across pharma, science, trade, mainstream, consumer and global markets to ensure consistent, high-impact coverage of Merck’s story. Partner with cross-functional colleagues in Research & Development, Manufacturing, Human Health, Animal Health, Investor Relations, Policy & Sustainability to align messaging and media outreach. Establish Enterprise media relations strategy and communications in fast-paced, growing environment. Lead media training, spokesperson preparedness, and global market coordination to ensure consistent brand narrative and regulatory compliance in key regions. Apply deep scientific literacy in communicating complex biomedical and regulatory issues, translating them into compelling messaging for wide-ranging stakeholders.

Led strategic earned media efforts and crisis communications for a global healthcare leader, navigating pivotal company moments such as IPO launch and regulatory challenges. Spearheaded earned media initiatives across Kenvue's diverse portfolio of brands, elevating their visibility and reputation in the market. Spearheaded media strategies that enhance corporate reputation, securing major coverage in Tier-1 publications. Directed communications during critical milestones, including IPO announcements and corporate expansions. Oversaw global crisis management, ensuring transparent and proactive stakeholder engagement. Collaborated with investor relations and C-suite executives to develop and approve media strategies for earnings reports and corporate initiatives. Led media training for executives to strengthen thought leadership and industry presence.

Drove media relations and corporate reputation strategies for Fortune 500 clients, positioning brands as industry leaders through high-impact storytelling and executive communications. Directed high-profile event and media strategies, collaborating closely with C-Suite executives to strengthen brand reputation and enhance corporate visibility. Secured 20% increase in media-driven consumer engagement through strategic brand positioning. Led high-profile event and media initiatives, enhancing C-suite visibility and corporate influence. Developed proactive media crisis strategies, mitigating risk and protecting brand integrity. Directed financial communications strategies, generating positive media coverage ahead of quarterly earnings.

Led corporate communication strategies for global hospitality and luxury clients, strengthening media engagement and thought leadership initiatives. Oversaw research, annual brand plans, and media strategies for international and local clients, ensuring positive visibility across markets. Built and executed strategic PR plans, increasing earned media presence across key markets. Developed executive messaging frameworks, elevating corporate visibility in the hospitality sector. Provided media training and crisis response strategies for CEOs and senior leaders. Supported media training for CEOs, enabling them to capitalize on media opportunities and enhance brand perception.

As the Agency Broadcast Media Lead for North America at Ford Motor Company, assumed a pivotal role in strategic counsel and operational management for high-impact media endeavors. Oversaw high-profile media strategies, executive interviews, and press engagements. Led North America communications for Ford Motor Company, collaborating closely with the client to enhance their share of voice and visibility in a competitive market. Played a key role in supporting Ford's product transformation initiatives, including Autonomous and Electric Vehicles. Developed strategic plans for electric vehicle launches, positioning Ford as an industry leader. Strengthened Ford Motor Company's share of voice by 5% through strategic media placements. Led crisis response initiatives, protecting corporate reputation during industry shifts.