Eunike Kartini
Marketing Consultant
Denpasar, Indonesia
#OpenToWork
About
With 17 years of experience in digital marketing, I bring a well-rounded expertise that goes beyond strategy. My background covers both digital and offline execution, from planning and managing events, vendor selection, to leading impactful campaigns.
I have hands-on experience in digital product development, including business planning, UI/UX considerations, and website management. My strength lies in creative marketing strategy, influencer strategy, sales, partnerships, and building products from scratch.
As a former leader of a creative business team consisting of designers, writers, and event organizers, I practice empathetic yet effective leadership, ensuring collaboration, creativity, and accountability. With strong project management skills and mastery of digital tools, I consistently deliver results.
📩 Contact me for consultancy collaborations at eunike.kartini@gmail.com
What I'm looking for
Experienced in developing content strategies, shaping creative concepts, creating video storylines, writing content, and preparing clear briefs for creative and production teams.
Also building workflows and processes for new brands or businesses, helping turn ideas into structured, workable systems.
Experience
Freelancer - Marketing Officer
Nov 2024 – Present
Products :
4 liveaboard vessel in Komodo National Park and Raja Ampat 2 dive centers in Komodo National Park and Raja Ampat 2 dive resorts in Raja Ampat ( Waisai and Fam Island) Responsibilities:
Product Development and Campaign (include partnership development) End to End social media management and content creation Promotional design and production Website maintenance and SEO Customer Review Management Digital Ads planner and implementer
Social Media ManagementSEODigital Ads
Scuba Republic Indonesia
Account Executive
Mar 2024 – Present
Worked as a part-time freelance Account Executive, managing client accounts end-to-end from briefing and strategy development through campaign execution and reporting. Led the internal team to develop effective strategies aligned with client objectives, coordinated execution across teams, and measured campaign performance against agreed KPIs and goals.
5758 Creative Lab
Social Media Manager
Oct 2022 – Sep 2023
Social Media ManagementContent StrategyDigital Marketing
Grab Indonesia
Social Media Manager
Jan 2020 – Sep 2022
Microsite DevelopmentInfluencer MarketingContent Creation
OVO (PT Visionet Internasional)
Head of kumparanSTUDIO
Jun 2016 – Dec 2019
Content MarketingCommunity OutreachProduct DesignUser ResearchData Analysis
kumparan
KIBAR
1 yr 6 mos
Community Outreach & Media Relation
Apr 2016 – Jun 2016
Community OutreachMedia RelationsPublic Relations
Project Manager
Jan 2015 – May 2015
Work with Google for their local projects such as: Google Bisnisku and GAPURA 2015 in 5 cities.
Project ManagementGoogle BisniskuLocal Projects
Social Media Manager
Feb 2016 – Mar 2016
Responsibilities:
a. Create content plan for Tech In Asia Indonesia Facebook and Instagram account b. Plan and implement Facebook ads for Native Content (brand's ad placement) c. Plan creative to boost article engagement
Content PlanningFacebook AdsEngagement Boosting
Tech in Asia
Online Community Manager
Aug 2015 – Jan 2016
Responsibilities:
a. Create daily content plan for Facebook, Twitter and Instagram
b. Create content plan for Shopee Official Account on Shopee App
c. Manage social media feedbacks and check the progress with Customer Service (taking care of complaints from customer)
d. Create copywriting for Facebook Ads (all campaign) e.
Content PlanningCopywritingSocial Media Campaigns
Shopee
Google+ Community Manager
Dec 2013 – Dec 2014
1. Acquire and activate Google+ content partners in Indonesia
2. Build self perpetuating communities of interest on Google+
Community ManagementGoogle+ Platform
Google
Social Media Executive
Sep 2012 – Nov 2013
Social Media Strategist for:
* Revlon Indonesia (Project: Revlon Liptionary. Revlon won Social Media Awards by Marketing Magazine for Lipstick & Face Powder Category (Positive Sentiment on Social Media, brand handled by Dentsu Digital since 2011))
* Panasonic Gobel Indonesia
* ULTIMA II Indonesia
* Toyota Yaris Indonesia (Project: #PesanBaik for Sumpah Pemuda) Influencer Outreach: * LINE Indonesia Berbagi 100 Hadiah 100 Hari * Kapal Api Coffee Press * Indosat 7 Hari 7 Malam * Bintang Tujuh Masuk Angin "Pantang Masuk Angin & Legenda Desa Bejo"
3. Develop overall social media strategy to grow user base and execute social media campaigns to drive usage and engagement
4. Negotiate marketing partnership deals with events organizers
Social Media StrategyInfluencer OutreachCampaign Management
Dentsu Digital (Creative Agency)
Marketing Communications Executive
Apr 2011 – Aug 2012
Responsibilities:
a. Create media strategy for brand to support commercial team that consists of offline event, social media campaign, content marketing
b. Create social media strategy ( daily content plan included) for detikcom and other channels under detikcom
c. Create thematic program for detikFood, Wolipop, detikINET, detikTRAVEL (social media program, offline activation)
Media StrategySocial Media StrategyContent Marketing
detikcom
Marketing Communications Executive
Mar 2010 – Feb 2011
Responsibilities:
a. Create offline and online marketing strategy based on promo campaign
b. Manage Facebook account of Bhinneka.com and create sweepstakes for thematic campaign
Marketing StrategyFacebook ManagementCampaign Management
Bhinneka.Com
Account Payable Officer
Sep 2008 – Feb 2009
A/P and Payment for direct selling goods
Accounts PayablePayment ProcessingFinancial Operations
PT. Mitra Adiperkasa, Tbk
Marketing Communications Executive
Jan 2008 – Aug 2008
Marketing CommunicationsExecutive SkillsBrand Communications
Neville Clarke
Education
Binus University
BSc · Computer Science
2004 – 2008
Skills
Google AnalyticsO2O MarketingCopywritingTikTok AdsMeta AdsMarketing StrategyContent Creation
Languages
English (Full professional proficiency)Indonesian (Native or bilingual proficiency)
