Achmad Fadillah

Responsible for developing and executing digital branding strategies, creative content, scriptwriting, and event management for entertainment and creative projects. Developed creative concepts and communication approaches that strengthened brand identity and audience engagement across digital platforms. As a Scriptwriter, created scripts, storylines, campaign narratives, event concepts, and presentation materials tailored to different audiences and project objectives. Translated ideas and messages into compelling stories that were clear, engaging, and aligned with the overall creative direction. As an Event Manager, handled event planning and execution from concept development to production, including coordinating creative teams, vendors, performers, technical crews, and stakeholders. Ensured timelines, creative requirements, production details, and event experiences were delivered effectively and professionally. Collaborated closely with internal teams, clients, and creative partners to ensure every project maintained strong visual communication, storytelling, brand consistency, and high-quality execution.

Led and managed corporate communication initiatives to strengthen Pelita Air’s brand reputation, corporate image, and stakeholder engagement. Developed and executed strategic communication programs across internal and external channels, including corporate narratives, press releases, executive communications, social media, campaigns, and corporate publications. Collaborated with senior management, media, government stakeholders, business partners, and internal teams to ensure clear, consistent, and impactful communication aligned with corporate objectives. Managed communication projects from strategy and concept development through execution, while maintaining brand consistency and corporate messaging. Contributed to major corporate campaigns, CSR initiatives, events, and strategic communication programs, translating business objectives into compelling stories and effective communication materials.

Led creative marketing initiatives to strengthen the university’s brand positioning, audience engagement, and marketing communication. Developed creative strategies, campaign concepts, visual communication, and content across digital and offline channels. Managed creative projects from concept to execution, collaborating with marketing, communication, academic, and external teams to deliver impactful campaigns aligned with institutional objectives. Oversaw brand consistency, creative quality, content development, and promotional materials while identifying new creative opportunities to increase awareness and engagement. Provided creative leadership and direction to the design and marketing team, ensuring projects were delivered effectively, consistently, and on brand.

Led the design team in developing and executing creative visual strategies across YMTV’s digital and media content. Responsible for establishing visual direction, brand identity, campaign concepts, and creative standards across multiple projects. Managed the end-to-end design process, from concept development and art direction to final production, while ensuring consistency, quality, and alignment with business and audience objectives. Collaborated with content, marketing, production, and management teams to translate ideas into engaging and impactful visual communication. Mentored designers, managed project priorities and deadlines, and ensured creative outputs consistently met professional standards across digital platforms and media productions.

Responsible for producing high-quality visual assets for ZALORA’s e-commerce and fashion platform, including professional photo retouching, image enhancement, color correction, compositing, and digital imaging. Ensured product and editorial images met ZALORA’s visual standards, brand guidelines, and technical requirements before publication. Collaborated with photographers, stylists, creative teams, and other departments to deliver consistent and compelling visuals across campaigns and digital platforms. Managed multiple daily projects while maintaining strong attention to detail, visual accuracy, and production deadlines.