Fatima Haque
Product Manager
Islamabad, Pakistan
#OpenToWork
About
Product Manager with 4+ years of experience building fintech and marketplace products.
Led end-to-end delivery of onboarding, payments, and employer platforms, driving conversion improvements up to 25% and reducing crash rates by 25% across Android, iOS, and USSD.
Experienced in leading cross-functional squads, launching revenue- generating features, and optimizing user journeys at scale.
What I'm looking for
Im looking for tech roles especially on product side so I have help reinvent how product roadmaps are looked at and achieve more successful digital product creation
Experience
● Led end-to-end product enhancements for the employer job posting platform, improving user journey and platform adoption by 11%
● Spearheaded the launch of a mobile-first employer app revamp, improving usability and increasing engagement among 11.2k active employers.
● Collaborated with Strategy& consultants, design, and engineering teams to implement inclusive hiring nudges, aligning product enhancements with business and social impact objectives.
● Partnered with pre-sales, solution architects, and engineering teams to translate enterprise proposals into scalable product flows, improving sales-to-delivery alignment.
● Introduced AI-based job recommendation nudges based on employer posting behavior, increasing paid plan conversion by 8% MoM..
● Owned roadmap prioritization for employer platform enhancements, balancing user needs, revenue goals, and technical feasibility.
AIMobile AppProduct Roadmaps
● Conducted market research and feasibility analysis to support the launch of an innovative packaging solution for a startup entering the Spanish market.
● Evaluated environmental and climate-based packaging requirements, contributing to product design decisions suited for regional distribution conditions.
● Developed product positioning recommendations based on competitor and market analysis, supporting go- to-market planning.
Market ResearchProduct DesignCompetitor Analysis
Product Specialist-Merchant Platforms
Jazzcash
May 2022 – Jan 2024
● Owned end-to-end product delivery of the Unikrew merchant onboarding feature, coordinating engineering, QA, and business stakeholders.
● I was chosen from my team for our annual sales incentive trip (SIT) to Turkey based on yearly performance
● Led development of a salary disbursement feature, enabling enterprises to automate payroll distribution and introducing audit trail functionality to improve transaction transparency and compliance tracking.
● Redesigned merchant USSD onboarding journeys, identifying usability gaps and improving onboarding success rates by 15%
● Defined product requirements and prioritized roadmap features based on merchant feedback, operational pain points, and business growth objectives.
● Managed cross-functional squad execution, ensuring timely releases through sprint planning, backlog grooming, and stakeholder alignment.
● Recognized as Divisional Champion (Q1 2024) for outstanding performance and contribution to merchant growth initiatives.
AndroidiOSUSSDPayroll AutomationProduct Delivery
Project Coordinator
Ascendant (Next Tech)
Dec 2019 – Apr 2022
● Coordinated cross-functional collaboration between hotel inventory teams and key accounts to optimize distribution workflows and reporting accuracy.
● Improved inventory reporting processes by identifying inefficiencies and streamlining data flow between stakeholders.
● Supported product and operations teams in managing platform inventory updates, improving system reliability, and partner satisfaction.
Inventory ManagementReportingWorkflow Optimization
● Monitored digital product KPIs and analyzed performance trends to support product optimization initiatives.
● Contributed to UX testing and beta feedback cycles, identifying usability improvements prior to feature releases..
KPI AnalysisUX TestingProduct Optimization
Education
University of Dundee
Master's · Entrepreneurship, Innovation, and International Business
2024 – 2025
FAST (National University of Computing and Emerging Sciences)
Bachelor's · Business Administration
2015 – 2019
Skills
PowerPointMS ExcelConfluenceMiroJiraGTM StrategyA/B TestingFigmaMixpanelAmplitudeUser ResearchKPIsOKRsScrumAgileBRDPRDProduct Roadmaps
Languages
English (Native or bilingual proficiency)Urdu (Native or bilingual proficiency)