About
Product Specialist focused on building scalable marketplace and e-commerce solu7ons.
Experienced in leading cross- func7onal product ini7a7ves that improve opera7onal efficiency, enable business growth, and enhance user experiences across large digital plaAorms.
Regularly leverage AI tools to accelerate product discovery, analysis, prototyping, and opera7onal workflows.
What I'm looking for
Fully remote Product Manager / Product Owner or E-commerce Manager roles with international companies, working from Argentina on US-friendly hours. I'm drawn to product-led teams in SaaS, marketplaces, e-commerce, fintech and adtech/martech, where I can own discovery-to-delivery, drive growth and operational efficiency, and work hands-on with modern AI tools.
Experience
Product Specialist
MercadoLibre
Mar 2025 – Mar 2026
Marketplace and fintech platform serving millions of sellers and buyers across Latin America.
• Lead product initiatives to improve seller onboarding and offer creation processes across the marketplace.
• Prioritize and implement initiatives with IT, UX and business teams coordinating backlog planning, refinement and delivery.
• Define product requirements, estimate impact and effort, and coordinate releases to production.
• Analyze operational and product data to optimize end-to-end seller workflows and improve user experience.
• Leverage AI tools to accelerate product discovery, documentation, prototyping, and operational workflows.
AI-Assisted WorkflowsProduct ManagementSQLAgile
Lead Product Owner
WoowUp
Jan 2022 – Mar 2025
CRM and marketing automation platform used by retail and e-commerce brands across Latin America.
• Defined the product roadmap aligned with business objectives and led initiatives across the full product lifecycle.
• Led discovery initiatives using Continuous Discovery to identify user problems and design impactful solutions.
• Collaborated with technology and design teams to deliver product improvements and iterate based on performance metrics.
Product Owner / Team Leader
Accenture
Jun 2020 – Dec 2021
• Managed backlog prioritization ensuring alignment between business goals and product development.
• Worked with cross-functional teams to deliver digital products on time and within scope.
Backlog ManagementAgile MethodologiesProduct Management
E-Commerce and Omnichannel Manager
Puppis
Jul 2017 – Jun 2020
Pet retail chain with operations across Argentina and Colombia.
• Developed the eCommerce channels for Puppis Argentina and Colombia, overseeing P&L, budgeting and digital growth strategy.
• Led a team of 13 members responsible for e-commerce operations, marketing and marketplace integrations.
• Integrated physical stores with online sales, building a 360° omnichannel experience across the company.
• Implemented marketing automation and expanded marketplace integrations to scale digital sales.
• Elevated Puppis from store #14 to #1 in 14 months and received the Best eCommerce SME award (CACE, 2019).
eCommerce StrategyOmnichannel OperationsMarketing Automation
E-Commerce Coordinator
Blue Star Group (Todomoda e Isadora)
Jul 2016 – Jul 2017
• Led the launch of the eCommerce platforms for Todomoda and Isadora and coordinated regional digital marketing initiatives including CyberMonday campaigns.
eCommerce StrategyDigital AdvertisingMarketing Automation
Senior Digital Marketing Analyst
Netshoes
Aug 2015 – Jul 2016
• Managed ROI-driven digital advertising strategies and affiliate networks while delivering data-driven insights to optimize campaign performance.
Digital AdvertisingPerformance MarketingAnalytics
Digital Performance Analyst
Havas Argentina
Sep 2014 – Aug 2015
• Implemented and optimized digital advertising campaigns using platforms such as Google AdWords, DoubleClick and Google Analytics, improving marketing performance and ROI.
• Monitored KPIs and campaign performance through dashboards and analytics, delivering insights for major clients including Cencosud, Reckin Benckiser, Philips and Renault.
Google AdWordsGoogle AnalyticsDigital Advertising
Education
Universidad Torcuato Di Tella
MBA
2026
Universidad Torcuato Di Tella (UTDT)
Master of Business Administration (MBA) · Business Administration
2025 – 2026
Ecommerce Institute
Executive Program in eCommerce Retail & Consumer Goods
2018 – 2019
Universidad de Palermo
Bachelor's Degree · Advertising & Marketing
2013 – 2018
Universidad de Palermo
Bachelor's (Licenciatura en Publicidad) · Advertising & Marketing
2013 – 2018
Certifications
Front-End Web Development
Coderhouse
Product Analytics Micro-Certification (PAC)
Product School
Skills
A/B TestingStakeholder ManagementMarketplacesKPIs & MetricsGo-to-MarketDigital MarketingRoadmappingContinuous DiscoveryE-commerceProduct ManagementProduct OwnershipAgile / Scrum
Languages
Spanish (Native or bilingual proficiency)English (Professional working proficiency)
