Fikri Roslan

• Own strategic partnership acquisition for Astro's TV and Fibre distribution ecosystem, identifying and onboarding new retail and corporate partners across Malaysia. • Closed and launched strategic partnerships with major retail and corporate partners, including Courts Malaysia and TBC Electric, expanding Astro's distribution footprint. • Recruited 21 new distribution partners within 12 months, with 80% sustaining performance and meeting activation targets — validating a partner-vetting approach built into Astro's acquisition framework. • Drove that retention by personally training partner staff on product knowledge and sales/marketing execution, and coaching partner owners on content creation, Facebook Ads, and Google Ads to grow their own customer acquisition. • Designed the partner acquisition and growth framework used to evaluate, prioritize, and onboard new partners, improving overall partner productivity. • Deliver partnership performance and market insight reporting directly to senior management.

Astro Malaysia

• Sourced and closed a strategic collaboration between Kakitangan.com and MARA Malaysia, opening a new enterprise/SME acquisition channel. • Strengthened SME ecosystem partnerships and led HRIS onboarding for enterprise clients. • Trained enterprise client teams on the HRIS system itself, hands-on platform walkthroughs and workflow setup to drive adoption and reduce onboarding drop-off. • Provided business consultation and process-improvement support to partner organizations.

Kakitangan.com

• Built and closed a partner/merchant acquisition pipeline that expanded Negeri Sembilan coverage from 1 to 17 operational areas (1,600% growth). • Generated RM4.83 million (2021) and RM4.39 million (2022) in revenue — RM9.2 million total — through new partner acquisition and account growth. • Sourced and closed government and SME partnerships, including a strategic collaboration with MARA Negeri Sembilan. • Recognized as Top 5 Business Development Manager, APAC, and received the Best Area Development Strategy and Panda Excellence Top Performer awards.

Foodpanda Malaysia

• Led community and government partnership programs, including the “AKU NEGARAKU” project and coordination for Perhimpunan Agong UMNO (2017–2019). • Managed large-scale event logistics and cross-agency collaboration; received the Excellence in Event Management award.

Yayasan Persahabatan Malaysia (PERMAI)

• Delivered end-to-end exhibition and corporate event operations, including the 12-state Islamic Lifestyle Festival Project and the LAWALAH e-commerce platform launch. • Managed logistics, operational planning, and marketing campaign support for client engagements.

ICS Integrated Sdn Bhd