Francisco Soto

Francisco Soto

Data-informed Product Manager with +10 years of experience leading B2B SaaS.

Viña del mar, Chile

About

I am a data-informed Product Manager and Agile Delivery Lead with +7 years of experience bridging technical execution with business strategy, specialized in e-commerce and digital products. Combining a strong foundation in Electronic Engineering (Computer Science specialization) with agile frameworks, I drive product lifecycle management, outcome-based roadmaps, and high-impact MVP launches. I leverage tools like Jira, Confluence, and Miro to align cross-functional teams, optimize delivery cycles, and deliver measurable user outcomes.

What I'm looking for

Senior Product Manager, Product Owner & Agile Delivery Lead with +7 years of experience scaling digital products and e-commerce platforms. Looking for remote opportunities to bridge technical execution with business strategy in high-impact, collaborative teams.

Experience

Del Mar Technologies

Product Manager and Agile Consultant

Del Mar Technologies

Nov 2021 – Present

Transact First/Pepper Pay: Established a robust Program Governance framework utilizing data-driven insights to synchronize multi-stream delivery across product lines. Optimized the end-to-end delivery process, reducing overall cycle time by 70% and improving release predictability by 50% for payment-related features. AMSA (Antofagasta Minerals): Led agile roadmap transformation, aligning cross-functional stakeholders and project managers. Applied "Escaping the Build Trap" principles to effectively capture requirements, ensuring precise user stories and strict definition of ready (DoR) that eliminated downstream defects. Medy (HealthTech / InsurTech B2B): Owned end-to-end product discovery and MVP launch. Utilizing Melissa Perri’s product framework to design customer profiles, personas, and feedback loops. Validating technical and feature decisions through ROI analysis, maximizing client conversion and platform satisfaction.

Program GovernanceAgile methodologiesProduct discovery
Service Rocket

Product Manager

Service Rocket

Jul 2015 – Nov 2021

Learndot Enterprise LMS: Managed the enterprise roadmap, orchestrating cross-functional delivery between Engineering, Design, Marketing, and Sales to ensure on-time global product launches. Acted as the primary point of contact for technical dependencies and partner integrations across ecosystems. Publisher from Confluence Cloud to Salesforce (B2B SaaS / Integrations): Owned the end-to-end UX/UI revamp and configuration flow for this core enterprise merchant integration, reducing the Time-to-Value (TTV) from 11 to 3 minutes. Achieved a perfect 4/4 rating on the Atlassian Marketplace. Surveys for JSM B2B (SaaS / Reporting Dashboard): Conducted user and market research for the MVP, drafted PRDs, and prioritized the roadmap backlog to optimize reports and features, driving a 400% increase in response rates and a 35% reduction in customer escalations. Connector for Workplace & Jira: Collected qualitative and quantitative data from the current implementation to increase the usage and improve the experience of the customers. Connector for Venafi and Jira (B2B Security): Analyzed qualitative and quantitative data to improve administrative user experiences. Defined technical specifications and API user stories that reduced onboarding and credential provisioning lead time from days to seconds.

UX/UI revampAPI user storiesMarket research

Product Owner

MoviIT

Sep 2013 – Jul 2015

Plan Lechero Watt’s - Watt’s S.A. (B2B2C Merchant Platform): Led user research, developed user personas, and mapped customer profiles and journey maps to successfully launch a self-serve MVP app for suppliers and merchants. bCode Machines - Casino Monticello: Revamped the transactional system and user interface of bCode hardware interfaces to support parallel campaign and self-serve configurations, achieving a 170% ROI for the corporate partner. Mystery Shopper Software - IQ360 (B2B Dashboard): Conducted comprehensive stakeholder interviews and design reviews to scale operational software, introducing real-time data synchronization and self-serve tracking dashboards for enterprise customers.

User researchUI designData synchronization
Freelance

Freelance

Freelance

Jun 2013 – Aug 2013

IoT Fleet & Flow Optimization: Upgraded agricultural machinery with IoT sensors and GPS to optimize resource application. Implemented real-time monitoring to eliminate supply waste and improve operational efficiency.

IoT sensorsGPSReal-time monitoring
Prevsis SPA

Developer

Prevsis SPA

Sep 2012 – Jun 2013

CODELCO - World class suppliers: Co-developed a specialized wearable device to monitor vital signs for underground miners. Engineered the real-time data transmission and safety alert logic, improving emergency response.

Wearable devicesSafety alert logic

Education

Universidad técnica Federico Santa Maria

BSc in Electronic Engineering · Electronic Engineering (Computer Systems Specialization)

2025 – 2011

Certifications

Certified Kanban Expert

Scrum-Institute.org

Scrum master

Agile Education Powered by ScrumInc.

Skills

team leadershipproduct ownerscrume-commerceUser-centered designMiroSlackJiraStakeholder managementProduct StrategyMarket researchAgile methodologiesData-informed decisionsDependency MappingRisk MitigationOutcome-based roadmap

Languages

Spanish (Native or bilingual proficiency)English (Full professional proficiency)