Gabriel Hoffman

— Architected, configured, and launched a two-sided SaaS marketplace connecting multifamily property teams with event vendors — built solo, from data model to billing, alongside a full-time leasing role. — Designed the relational data model and permission architecture supporting two distinct user types with separate onboarding paths, tiered feature access, and conditional workflow logic across every object. — Built Stripe subscription billing end to end: client-side payment capture, Payment Method create → attach → subscription create sequencing, a three-tier plan structure, and coupon-driven promotional pricing. — Integrated SendGrid for transactional email including DNS-level domain authentication, four workflow-triggered sequences, and user-level notification preference gates. — Integrated the Anthropic API to power an AI content generation feature, including response parsing and token-handling resolution. — Wrote the full customer lifecycle and deactivation policy: 30-day grace period, staged access lockout, retention sequencing, reactivation restore, hard-delete rules, and immediate admin-initiated removal. — Built a vendor compliance and certification workflow — verification status plus certificate-of-insurance upload — surfaced through marketplace badging and filters as an enterprise trust signal. — Restructured the marketplace from vendor-level to service-level records after user feedback, rebuilding the underlying data relationships and browse experience to match how customers actually search. — Diagnosed a cascading data-integrity failure traced to a single missing record-link step in the signup workflow; resolved it and established the platform-wide query pattern that prevented recurrence. — Stood up HubSpot as company CRM — pipeline structure, lifecycle stages, and outbound sequencing for a two-sided go-to-market motion.

TheCRNT (thecrnt.ai) / Yonder LLC

— Generated $4M+ in annual leasing revenue in under one year, managing a high-volume pipeline end to end from first touch through executed contract. — Serve as on-site power user and internal trainer for EliseAI, currently onboarding a colleague on the platform — configuration, daily workflow, edge cases, and troubleshooting. — Onboard residents across a connected stack of RentCafe, Livly, PetScreening, and Luxer One, walking non-technical users through account setup, data entry, and resolution across four integrated systems. — Act as first-line triage for platform issues: reproduce, document, and escalate to vendor support with full context rather than a symptom.

Southern Land Company

— Generated $1M+ annually across three managed properties in the country's largest multifamily operator. — Closed 57% of occupied penthouse inventory, including a $16,910/month penthouse at Jessup House — the highest-consideration sales cycle in the portfolio. — Managed lead flow, record hygiene, and reporting in Yardi and AppFolio; maintained data accuracy across CRM and property management systems used daily by on-site teams.

Greystar Real Estate Partners

— Led training delivery for 20+ new location openings across the East Coast territory, managing concurrent timelines, travel, staffing readiness, and go-live for each market. — Managed a team of trainers; developed multiple into General Managers and regional leaders. — Delivered corporate curriculum both on-site and remotely by phone and video, adapting in real time to each market's operational reality rather than reading from a deck. — Developed home location into a designated Market Training Facility for the territory. — Documented performance issues and managed underperformers through structured coaching and formal disciplinary process.

MOD Pizza

HubSpot AI for Marketing

HubSpot

Google AI Essentials

Google

HubSpot Marketing Automation

HubSpot

Salesforce Platform Administrator

Salesforce

Salesforce Marketing Cloud Engagement Admin

Salesforce