Franco Genovese

About

Hey, my name is Franco, and I’ve been working as a sales professional for almost 3 years, specializing in cold calling, client acquisition, and CRM management. Throughout my experience, I’ve worked with companies across different industries, helping generate new business opportunities through strategic outreach, relationship building, and consistent pipeline management. I have hands on experience managing outbound campaigns through phone calls, email, and LinkedIn, always focusing on creating personalized conversations that lead to meaningful business opportunities. I’m highly comfortable speaking with decision makers, handling objections, and maintaining professional communication in fast paced sales environments. Some of my key achievements include securing 46 new clients at EventMarketers, contributing to a 45% increase in client acquisition. I also currently help lead sales strategies at Brassbound, where I manage a sales team, oversee outreach performance, and implement multi channel prospecting strategies across email, LinkedIn, and cold calling efforts. Beyond sales execution, I’ve developed experience managing and supporting people by helping teams stay organized, improving outreach processes, tracking KPIs, and creating more structured workflows. I enjoy helping build efficient systems while maintaining strong communication and accountability within a team environment. In addition to sales execution, I’ve also worked extensively with CRM platforms, automation tools, and sales workflows to improve organization, efficiency, and overall team performance. I enjoy combining communication skills with process optimization to create better results over time. I’m someone who values continuous improvement, adaptability, and long term growth. My goal is to keep developing my skills in sales, business development, leadership, and relationship management while contributing value to a strong team environment.

What I'm looking for

I’m looking for a long term Sales Development role where I can contribute value to the team, continue improving my sales skills, and grow within the company

Experience

Account executive

Brassbound

Present

Lead the agency's full sales process targeting commercial general contractors, executing a multi-channel outreach strategy across cold calling, email, and LinkedIn prospecting. Manage and mentor a sales team, establishing workflows and best practices to ensure consistent pipeline activity and follow-through. Develop and implement sales strategies from the ground up, building scalable processes to improve lead generation and client acquisition for the agency. Oversee CRM management and lead tracking to maintain visibility across the full sales funnel and ensure timely follow-up at every stage.

Sales Process DevelopmentTeam Leadership

Sales development representative

EventMarketers

Executed over 8,000 cold calls and 120+ sales calls to venue owners, presenting customized marketing strategies to increase bookings and revenue. Key Outcome: Secured 46 new clients through cold and warm outreach, contributing to a 45% increase in client acquisition. Oversaw lead follow-up and CRM management, ensuring efficient tracking and nurturing across the entire sales funnel. Key Impact: Improved lead-to-client conversion rates through consistent follow-up and effective relationship management.

Cold CallingCRM ManagementClient Acquisition

Skills

Languages