Maksim Gridnev

Esports organiation and digital platform focused on gaming, community and events Product Features: Redesigned the website from the ground up to create a more premium brand experience and simplify how users interact with the organization. Designed an admin console for managing customer bookings and users, making reservation management more efficient for the team. Metrics: Increased website bookings by +15% and average guest spend by +10% through the website redesign, improved advertising integration and new food delivery and hookah partnerships. Also reduced repetitive customer inquiries during peak hours Design System: Unified design and development around a consistent system of components and design tokens, removed outdated styles and created new components with detailed specifications for development AI: Integrated AI into the design workflow for visual exploration, concept development and rapid iteration, using Claude Code, Figma Make and AI tools for image and video generation

Games platform for the iGaming industry, focused on payments, bonuses, retention and user acuisition Product Features: Designed user flows and product experiences across payments, bonus programs, email campaigns and loyalty mechanics, improving key user journeys focused on retention and user acquisition Metrics: Increased user retention by +10%, average order value by +8% and new user acquisition by +5% through improvements to bonus mechanics, loyalty programs and user journeys. Redesigned the internal admin panel, reducing user verification time from 7 to 4 minutes Design System: Designed and maintained reusable UI components across the product, improving interface consistency and making the design system easier to scale AI: Integrated AI-assisted tools into the design workflow for research, ideation, visual exploration and rapid prototyping

Led a sales team of 7 - 10 people, managed KPI performance, distributed responsibilities and monitored results across the full sales cycle Rebuilt the knowledge base covering sales scripts and product information, structured onboarding materials and improved internal workflows for new and existing managers Conducted onboarding and regular sales training focused on SPIN Selling, needs discovery and handling customer objections, helping managers improve their sales approach Consistently exceeded sales targets, reaching up to 130% of KPI, while personally handling complex customer negotiations and closing difficult deals for educational products