Head of Digital Marketing & Founder, Risk & Operations
72 Dragons
● Founded and led the Risk & Operations function from 2022 through the company's end in 2026, building it from zero into a 6-person team, while separately serving a one-year term as India Team Head (2022-2023) leading Digital Marketing, Social Media, and Risk & Operations simultaneously. ● Ran a daily structured executive reporting cadence directly with the CEO and leadership team, proactively surfacing status, risks, and decisions needed. ● Grew organic traffic from under 1,000 to roughly 12,000 daily views through a comprehensive SEO overhaul over 6 months, and built three content channels (Health, Film, Art) from scratch, growing Health to 500,000+ followers, Film to 300,000+, and Art to 250,000+ on Instagram alone. ● Owned the company's single largest client relationship (Taiwan/Hong Kong-based, ~60% of total revenue), managing paid social campaigns and content strategy directly. ● Authored a 250-page social media operations document as part of a company-wide Business Process Improvement initiative, standardizing workflows and driving adoption of new operational standards, and personally built the marketing team from 2 to 35 people, owning hiring end-to-end. ● Led annual website relaunches from concept through go-live in partnership with engineering, represented 72 Dragons as Global Event Manager at the Cannes event, and used AI tools to accelerate a major client pitch deck, cutting personal prep time roughly in half and contributing to a successful new-business win.
