Henok Tesfaye

Henok Tesfaye

Brand Management & Creative Strategy

Addis Ababa, Ethiopia

#OpenToWork

About

I am a brand manager and creative strategist with nearly two years of experience leading content creation teams and managing talent in Ethiopia's top streaming channel and personal brands. My work spans brand stewardship, creative direction, and audience-led growth, combining commercial discipline with creative instinct. My expertise includes using tools like HubSpot, DaVinci Resolve, Premiere Pro, Lightroom, and Figma to build systems that support team performance, content consistency, and sponsor delivery. I have guided brand positioning, content strategy, and partnerships for both corporate and personal brands, focusing on culturally grounded storytelling that drives measurable commercial value.

Education

Addis Ababa University College of Commerce

Addis Ababa University College of Commerce

Business Administration + Information Technology

2024

Certifications

Digital Marketing

HubSpot Academy

Mar 2024 – Apr 2025

Languages

Amharic (Native or bilingual proficiency)English (Native or bilingual proficiency)