Holly Rosenbower

Customer Experience Leader | Program Leader

Dallas, TX, United States

About

I am a customer experience and product leader with over 15 years of driving improvements across digital platforms, SaaS products, and global user journeys. Most recently at Texas Instruments Education Technology Division, I have led initiatives impacting over 1 million users worldwide. My work spans program leadership for customer feedback teams, SaaS licensing architecture, and cloud infrastructure coordination using tools like JIRA, Confluence, AWS, and FLEXERA. I have launched global web applications, managed enterprise SaaS migrations, and partnered with international education ministries to enhance digital exam platforms.

Experience

Customer Experience and Product Leader

Jan 2015 – Jan 2025

• Launched globally available web applications for math and science education including the TI-84 EvoTI-84 Plus CE, TI-Nspire CX II, TI-Nspire CX II Connect online calculators. • Directed enterprise SaaS migration from legacy FLEXERA licensing to a cloud-based 10Duke architecture, including API integrations with third-party vendors, Oracle backend systems, and customer-facing web applications; successfully decommissioned legacy infrastructure, achieving $100K annual cost savings. • Led the transition team to support a nationwide digital exam transformation using TI's Exam Calculator — strengthening customer relationships and TI's footprint in EMEA. Partnered with Finland's Ministry of Education and Culture. • Served as the primary customer champion and cross-functional leader for enterprise licensing platforms and customer-facing web applications, owning the end-to-end customer experience for 1M+ global users across education technology products. • Program leader for end-to-end customer feedback team, managing 300+ users and cross-functional team members, for software solutions and enterprise licensing platforms which improved customer experience, reduced confusion, increased adoption. • Acted as a bridge between customers, partners, and internal teams to resolve gaps, improve documentation clarity, and ensure seamless product delivery and deployment. • Prioritized features and enhancements based on customer feedback, usability insights, and business impact to improve overall user experience with engineering and business stakeholders, balancing technical constraints, operational readiness, compliance requirements, and customer commitments. • Guided customers and internal teams through complex platform transitions, minimizing disruption and maintaining a positive user experience during change, maintaining forward momentum and alignment amid evolving requirements and cross-functional friction. • Identified and resolved user experience pain points by prioritizing defect fixes and usability improvements across iterative releases. • Coordinated with cloud infrastructure teams on AWS environment readiness, storage utilization, and cost considerations, supporting scalable growth and operational efficiency. • Led backlog governance, sprint planning, dependency tracking, and risk mitigation efforts; translated business objectives into detailed user stories and acceptance criteria to support predictable delivery. • Presented quarterly roadmap updates, KPIs, and risk assessments to executive leadership, Sales, and Marketing, ensuring cross- organizational alignment on priorities and timelines. • Spearheaded compliance and cybersecurity readiness initiatives, aligning product architecture with corporate security standards and regulatory requirements. • Consistently rated “High Performer” in annual evaluations for leadership, inclusivity, customer empathy, and execution excellence.

SaaSAWSFLEXERA

Texas Instruments Education Technology Division

Fujitsu Network Communications

Product Marketing Manager

Jan 1996 – Jan 2015

• Developed and executed go-to-market strategies by crafting positioning and messaging frameworks informed by consumer research and competitive analysis, empowering 200+ global sales reps to effectively market products. • Managed strategic vendor relationships (Oracle, IBM), leading audits, resolving documentation gaps, negotiating compliance terms, and delivering executive-level reporting to maintain partnership stability. • Conducted market research and competitive analysis to guide pricing strategy and identify product-market opportunities, enhancing strategic decision-making. • Delivered end user documentation for various product lines and management software.

OracleIBMMarket research

Fujitsu Network Communications

Production & Development Assistant (Internship)

ProductionDevelopmentBroadcast

KTXT-TV (PBS Affiliate)

Advertising Account Executive

Managed local business advertising accounts, overseeing creative layout, media plans, and proposals. Increased territory revenue through consultative sales and customized campaigns.

AdvertisingSalesMedia planning

DFW Suburban Newspapers (A Belo Corporation)

Education

Texas Tech University

Texas Tech University

Bachelor of Arts · Advertising

Skills

AngularUsability testingQA coordinationA/B testingUX writingCSSHTMLGoogle AnalyticsAWS10DukeFLEXERASaaSZoomMicrosoft OfficeWebExGoogle WorkspaceMicrosoft TeamsTrelloConfluenceJIRA