Digital Marketing Director - Performance
WPP Media - EssenceMediacom
Performance MarketingCampaign StrategyCreative Testing
Hope Burridge
Senior Digital Marketing Director
Melbourne, Australia
#OpenToWorkAbout
I have a healthy obsession with fixing broken paid media strategies. From auditing messy account architectures to scaling multi-channel campaigns, my focus is entirely on stripping away complexity, stopping budget leaks, and delivering measurable commercial impact. As a Director at EssenceMediacom, I lead a team of performance specialists, managing high-stakes strategies for finance and eCommerce brands. I ensure our campaigns are built around business targets, resulting in consistent, data-backed success: * An 18% YoY CPA reduction for a major banking client. * Proven double-digit lead growth for complex B2B accounts. * Highly efficient revenue scaling across competitive regional markets. Achieving this requires staying ahead of the curve. I combine deep platform expertise with advanced AI analysis to stress-test creative directions and unearth optimisation opportunities before budget is deployed. This ensures our strategic decisions are fast, sharp, and backed by data. I’m always open to connecting with clients, partners, and industry peers who are passionate about performance media, data-driven leadership, and the future of digital growth.
What I'm looking for
I am seeking fully remote, full-time or fractional leadership roles with ambitious DTC e-commerce brands, high-growth scale-ups, or performance agencies. I thrive in autonomous, outcome-focused environments that value data-led decisions, systematic testing, and creative innovation. I want to partner with forward-thinking teams where I can lead growth strategy, performance creative frameworks, and technical tracking to build scalable acquisition engines that deliver measurable impact.
Experience
Freelance Paid Media Lead
Various Companies
EssenceMediacom - Digital marketing agency Revium - Digital & AI consulting agency Made Great - Digital marketing agency Executed 15+ annual paid media campaigns across Search and Social by prioritising customer acquisition, resulting in brand scaling and increased market presence. Optimised monthly budgets of up to $100k by ensuring efficient spend allocation and testing varied visual concepts, resulting in consistent achievement of rigorous KPIs. Leveraged advanced audience segmentation and lookalike targeting by refining data-backed ad delivery, resulting in a 25% improvement in Click-Through Rates. Maximised ROI for clients like Choice Hotels by aligning media objectives with business goals, resulting in a 15% reduction in CPA and 3.2X ROAS. Drove high-impact results for a banking client; spearheaded campaign that resulted in an 18% YoY decrease in CPA alongside substantial lead growth (+21%). Directing operational excellence, creative asset alignment, and technical output for the team, ensuring best-in-class implementation, optimisation, and reporting across campaigns. Applying specialist technical skills and strategic vision to lead the construction of effective, future-facing implementation plans grounded in data-led creative and media optimisation recommendations. Leading and motivating a team of 3 direct reports, overseeing performance management, conducting regular 1:1s, and fostering continuous learning around modern creative performance strategies and platform updates.
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Education
Bath Spa University
Bachelor of Arts · Fashion Design
International School of Toulouse
International Baccalaureate
Certifications
The Princes Trust: Exploring Enterprise
The Princes Trust
Google Digital Garage: Advanced Google Analytics
Google Digital Garage
Hubspot Academy: Social Media Marketing
Hubspot Academy
Google Ads Skillshop: 7 Certifications
Google Ads Skillshop
Skills
Brand MarketingMarketing ConsultingSocial Media MarketingAdvertisingPerformance MarketingSearch Engine MarketingLead GenerationMarketing StrategyGrowth marketingMarketing
Languages
English (Native or bilingual proficiency)French (Limited working proficiency)Spanish
